Review & Referral Request Scripts for Electricians
In the electrical trade, your reputation is your most valuable tool. A high Google rating is the difference between landing a $5,000 panel upgrade and watching that lead go to a competitor because they had three more 5-star reviews than you. These scripts help you turn every 'thanks for fixing the lights' into a public endorsement that grows your business.
Post-Job Review Request (The Handshake)
Use this script immediately after you've tested the work and the homeowner is happy with the results.
I'm glad we could get that new 200-amp panel up to code for you today, and those flickering lights should be a thing of the past. Since most people find their electrician through Google these days, would you mind taking 30 seconds to leave me a quick review? It really helps a local guy like me stand out against the big franchises. I can text you a direct link right now if that's easier for you.
Tips for this scenario
- -Ask while you are still on-site and the 'wow' factor of the repair is fresh.
- -Mention a specific problem you solved, like 'grounding the outlets' or 'fixing the sparking breaker,' so they include it in the review.
Common Mistakes to Avoid
Pro Tips
- 1.Create a QR code that links directly to your Google review page and stick it on your van and the inside of the customer's panel door.
- 2.If you're stuck in an attic or elbow-deep in a 240V panel, use SkipCalls to handle incoming inquiries so you don't lose the lead while you're busy.
- 3.Take 'Before and After' photos of clean wiring and ask the customer if you can tag them in a post on social media.
- 4.Mention that you are a small, local business; people are more likely to write reviews for a person than a faceless corporation.
- 5.Include a 'Leave a Review' button in your digital invoice emails.
Frequently Asked Questions
What do I do if a customer complains about the 'Service Call' fee in a review?
Respond politely and explain that the fee covers the expert diagnosis, vehicle overhead, and specialized tools required to safely troubleshoot electrical issues.
Is it okay to offer a discount for a Google review?
Technically, Google’s terms of service forbid 'incentivized' reviews. It is safer to offer a 'referral bonus' for new customers they send your way instead.
How do I ask for a review without sounding pushy?
Frame it as a favor to help your small business. Most homeowners understand that reviews are the lifeblood of tradespeople and are happy to help if you did a good job.
When is the absolute best time to send the review link?
The best time is right after you have demonstrated that the problem is fixed (e.g., turning the power back on and showing the outlets work).
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