How much should I charge for my services?

Start with the direct cost of labor and materials, add the overhead assigned to the job, then add the profit you need to keep the business healthy. This calculator turns those inputs into a service price, markup, margin, and effective hourly rate.

Is this a service pricing calculator or a job cost calculator?

It works as both. The job cost side totals labor, materials, and overhead. The service pricing side adds your desired profit so you can quote a customer-facing price.

Can I use this calculator for HVAC, plumbing, electrical, and handyman jobs?

Yes. The inputs are intentionally generic, so service businesses can use the same calculator for HVAC repairs, plumbing calls, electrical work, handyman projects, and other field-service jobs.

Free Pricing Tool

Service Pricing Calculator

Stop guessing how much to charge for your services. Calculate the exact price for any job based on your labor costs, materials, overhead, and desired profit margin.

Service Price

$407

What to charge the customer

Your Profit

$100

24.6% margin

Markup

32.6%

Over total costs

Effective Rate

$45/hr

Your time value

Labor Costs

Number of Workers

Hourly Pay

What you pay each worker per hour

Hours to Complete

hrs

Total job duration

Total Labor Cost$180

Materials & Overhead

Material Costs

Total cost of supplies for this job

Monthly Business Expenses

Rent, insurance, tools, phone, etc.

Working Hours per Month

hrs

Billable hours you work monthly

Overhead for This Job$47

Desired Profit

Profit

The amount your business keeps after all costs

Labor

$180

Materials

$80

Overhead

$47

Total Costs

$307

Your Profit

$100

Quote Price

$407

How to Price Your Services

1. Labor Costs

Workers × hourly rate × hours = what you pay your team

2. Materials

All supplies and parts needed for the job

3. Overhead

Your monthly expenses divided across billable hours

4. Profit

What your business keeps after all costs

Formula: Labor + Materials + Overhead + Profit = Your Quote

2025 Industry Rate Benchmarks

HVAC Technicians

Hourly Rate$75 - $150

Service Call$100 - $250

Target Margin12-20%

Electricians

Hourly Rate$40 - $100

Service Call$100 - $200

Emergency Premium+$100-200

Plumbers

Residential Rate$80/hr avg

Commercial Rate$100/hr avg

Trip Fee$50 - $300

Source: Industry data from Housecall Pro, ServiceTitan, and HomeAdvisor (2025)

Why Most Contractors Underprice Their Services

The #1 mistake contractors make? Forgetting to include overhead costs.You might charge $50/hour, but after paying for your truck, insurance, tools, phone, and other expenses, your actual profit might be $20/hour—or less.

This calculator forces you to account for every cost, so you quote jobs that actually make money. No more "busy but broke" syndrome.

What to Include in Overhead

Vehicle expenses – gas, insurance, maintenance, loan payments
Tools & equipment – purchases, repairs, replacement
Insurance – liability, workers comp, health
Office costs – phone, software, accounting
Marketing – website, ads, business cards
Licenses & permits – annual fees, certifications

Profit Margin vs Markup: What's the Difference?

Profit margin is your profit divided by the total price. A $500 job with $100 profit has a 20% margin.

Markup is your profit divided by your costs. That same job ($400 costs, $100 profit) has a 25% markup.

Industry standard for contractors is typically 10-20% profit margin or 15-30% markup. Specialty work or emergency calls can justify higher margins.

Frequently Asked Questions

Never Miss a Lead While You're On the Job

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