2) A triage protocol you can run in 3 minutes (even during dinner)
You need a fast, repeatable triage that works whether the caller is a $5,000 planning client, a $10M AUM prospect, or your client’s adult child. The goal is to capture facts, reduce panic, and choose one of three paths: (1) immediate action, (2) schedule first thing tomorrow, or (3) send to the right partner (custodian, bank, insurance carrier).
Use this 6-question triage checklist:
1) “Are you seeing fraud or unauthorized activity?” (Yes = emergency)
2) “Is there a deadline in the next 24 hours?” (closing, wire cutoff, payroll, tax payment)
3) “What account is this about?” (brokerage, IRA, 401(k), annuity, bank, credit card)
4) “What action do you want to take right now?” (sell, wire, change beneficiaries, lock rate)
5) “What’s the approximate dollar amount impacted?” (helps prioritize without judgment)
6) “What’s the best callback number and email for a secure follow-up?”
Then route it:
- Immediate action: fraud, wire cutoff, closing tomorrow morning, or executor steps that prevent a mistake.
- Next business day: market anxiety, portfolio performance, planning questions, “should I buy/sell,” most rollover questions.
- Third-party support: card fraud often starts with bank/card issuer; platform login issues often go to custodian support while you monitor.
If you’re in a client meeting and can’t step out, you can still reply fast with a text: “I’m with a client. I saw your message. Is this fraud or a time-sensitive deadline in the next 24 hours? Reply YES/NO.” That one line prevents hours of back-and-forth and keeps you compliant by not discussing details over text.
Key takeaway: Ask the same 6 questions every time so you can act fast without guessing or getting pulled into emotional market calls.