Phone Scripts
Phone Script Templates for Financial Advisors (2026)
If you’re a financial advisor, most calls are time-sensitive and emotional: market drops, retirement deadlines, inheritances, and “I’m thinking of switching advisors.” You’re also juggling client meetings and compliance, so a missed call can mean lost AUM and a prospect calling the next advisor. These scripts are designed to help you qualify quickly, stay compliant, and book the next step without sounding salesy.
New Prospect Inquiry (Website/Referral Call)
Use when someone calls to ask what you do and whether you take new clients.
“Thanks for calling—this is [Your Name] at [Firm]. Before we get into details, are you looking for a one-time financial plan or ongoing investment management?” “Most people come to us for either a financial plan ($1,000–$5,000) or ongoing AUM management (typically 1% per year).” “Can you tell me what prompted you to reach out—retirement timeline, taxes, portfolio, or something else?” “About how much are you looking to invest or have managed? A range is fine.” “If it sounds like a fit, the next step is a 15-minute intro call so I can understand your goals and explain how we work. Do you prefer today or tomorrow?”
Tips for this scenario
- -Ask “plan vs. ongoing” early—those are your two most common engagement types and it sets expectations fast.
- -Use ranges (“a range is fine”) to reduce awkwardness when discussing investable assets.
- -Avoid performance promises—keep it to process, fees, and next steps.
Common Mistakes to Avoid
!You start explaining your credentials before you ask what the caller actually needs (retirement, tax planning, rollover, or portfolio management).
!You dodge fee questions—prospects expect to hear “$1,000–$5,000 for a plan” or “around 1% AUM,” and silence makes them suspicious.
!You talk performance or “beating the market” on the phone; it can create compliance issues and unrealistic expectations.
!You don’t capture the basics for follow-up: preferred contact method, spouse/partner involvement, retirement date, and rough investable assets range.
!You let market-panic calls run long without a structure, so you lose your day and still don’t reach a decision or next step.
