2) Analyze when people actually call (simple tracking that fits your workflow)
Start with the last 30–60 days of calls and group them by caller type: homeowners, developers, contractors, city/plan reviewer, consultants (MEP/structural), and vendors. If you use Google Voice, a VoIP system, or your mobile carrier logs, export the call history; if not, keep a simple spreadsheet for two weeks.
Track four fields: date/time, caller type, missed vs. answered, and what they needed (example: “permit revision rush,” “pricing,” “contractor RFI,” “schedule consult”). Add a fifth field if you can: deal value range ($1,000–$5,000 permit drawings, $3,000–$15,000 renovation plans, $5,000–$30,000 residential design, $20,000–$200,000+ commercial).
Patterns you’ll usually see in architecture: homeowners call during lunch (11:30–1:30) and after their workday (4:30–6:30). Contractors call early (7:00–9:00) from the jobsite and mid-afternoon (2:30–4:30) when they’re trying to keep trades moving. Plan review and city calls cluster in the morning.
Once you know your peak windows, you can set “true availability” without pretending you’re at your desk all day.
Key takeaway: Two weeks of tracking is enough to reveal your real peak windows: homeowners often call midday/late day; contractors call early and mid-afternoon.