4) Qualify callers in 60–90 seconds (so you don’t drive to bad estimates)
You want just enough info to decide: book an on-site estimate, do a phone quote range, or politely decline. Use a simple checklist you can run while you’re cleaning a brush or walking to the truck.
The 8 must-ask questions for painting calls:
1) “Is this interior, exterior, cabinets, or commercial?”
2) “What’s the address/city?” (filters out-of-area)
3) “What needs painting—walls only, walls + ceiling, trim/doors, or cabinets?”
4) “How many rooms or approx square footage?” (1 room vs whole house)
5) “Any repairs—water stains, peeling, cracked drywall, rotten wood?”
6) “When do you want it done?” (move-in, listing photos, holidays)
7) “Are you the homeowner/property manager?” (decision maker)
8) “Have you chosen colors and sheen?” (or need help)
Fast qualifiers by job type:
- Cabinet refinishing ($2,000–$5,000): ask “paint or stain,” “doors/drawers count,” “spray or brush/roll preference,” and “can the kitchen be down for a few days?”
- Exterior ($4,000–$12,000): ask “peeling,” “wood/siding type,” “stories,” “access,” and “any HOA color rules.”
- Small interior ($300–$800): ask if it’s “one coat color change” vs “dark-to-light two coats,” and if ceilings/trim are included.
- Commercial: ask “after-hours required,” “occupied space,” “COI needed,” and “timeline.”
Red flags to catch early:
- “Just give me your price per square foot.” (Often shopping only.)
- Refuses to share address or timeline.
- Wants you to start tomorrow but won’t commit to an estimate time.
Your goal isn’t to interrogate—it’s to quickly decide the right next step and protect your time during busy season.
Key takeaway: A 60–90 second qualification keeps your schedule full of real $3k–$12k estimates—not tire-kickers.