Client Retention Call Scripts for Marketing Agencies
In the fast-paced world of digital marketing, client churn is the biggest profit killer. These scripts help you transition from a 'vendor' to a 'partner' by maintaining proactive communication without interrupting your creative flow or campaign launches.
Post-Campaign Launch Check-In
Use this script 48-72 hours after a new ad campaign or website goes live.
Hi [Client Name], it's [Your Name] from [Agency Name]. I'm calling because we've had your new campaign running for two days now and I wanted to see how the lead quality is looking on your end. We're seeing a $15 cost-per-lead in the dashboard, which is great, but your boots-on-the-ground feedback is what matters most. Are the people calling in the right fit for your services? I want to make sure we're optimizing for sales, not just clicks.
Tips for this scenario
- -Mention a specific metric like CPL or CTR to show you are watching the data.
- -Focus on 'lead quality' to show you care about their actual revenue, not just vanity stats.