Pricing Inquiry Response Scripts for Marketing Agencies
Pricing calls to a marketing agency are rarely just “how much?”—they’re usually about speed, outcomes, and risk. These scripts help you respond fast without underpricing, protect your creative time, and move the right prospects into a clear next step (discovery call, audit, or scope doc).
Standard “How much do you charge?” (first-time caller)
Use when a new prospect calls and immediately asks for pricing before explaining anything.
“Totally—pricing depends on what you’re trying to accomplish and how fast you need it. Are you looking for a monthly retainer, a one-time campaign launch, or something like a website or brand refresh? For quick context, what’s the goal—more leads, more ecommerce sales, or brand awareness—and what’s your target timeline? If you give me two minutes on those, I can tell you the right pricing range and the next step.”
Tips for this scenario
- -Offer the three most common buckets: retainer, campaign launch, website/brand project—prospects think in those terms.
- -Ask for timeline early; “launch in 2 weeks” changes pricing because it affects your team’s workload and priority.
- -Use outcome language (“leads,” “ROAS,” “pipeline”) because that’s what buyers use when they’re serious.