1) The IT call types you must handle (and the words callers actually use)
Most IT company calls fall into a few buckets, and each bucket needs a different response time and script. The high-stakes ones are “production down” issues: internet down, server won’t boot, Microsoft 365 email not working, QuickBooks can’t connect, ransomware popup, VPN can’t connect, firewall failure, or “we got a suspicious login alert.” These callers usually say things like “everything is down,” “we can’t print,” “Outlook won’t open,” “our phones are dead,” “we got hacked,” or “our server is beeping.”
Next are managed services/account needs: password resets, new user setup, onboarding/offboarding, MFA issues, “my laptop is slow,” and access requests. They may mention tools like Microsoft 365, Azure AD/Entra, MFA, SharePoint, Teams, Intune, SentinelOne/CrowdStrike, Datto/Veeam, SonicWall/FortiGate, Meraki, Ubiquiti, or “our RMM agent.” These calls should feel fast and professional because they’re often repeat clients paying $1,000–$10,000/month.
Then you have scheduled project calls: network setup ($1,000–$10,000), cabling/Wi‑Fi upgrades, firewall installs, migrations, and cybersecurity audits ($2,000–$20,000). These callers want confidence and clear next steps (scope, timeline, what you need from them). You win these by being organized, not by sounding “salesy.”