SkipCalls
Client Retention Scripts

Client Retention Call Scripts for Auto Repair Shops

In the auto repair business, a customer who trusts you with their brakes or transmission is worth thousands of dollars over the lifetime of their vehicle. These scripts help you stay top-of-mind so they do not head to a big-box chain the next time their check engine light comes on. By following up, you prove your shop cares more about their safety than just the single invoice.

48-Hour Service Check-In

Call the customer two days after a major repair like a $600 brake job or a $2,000 engine repair.

Hi, this is Joe from Joe's Auto Repair. I am calling to see how your truck is handling after we replaced those brake pads and rotors on Tuesday. Are you noticing any more squeaking or vibration when you stop? We want to make sure everything is sitting perfectly and you feel safe on the road. If anything feels different than it should, please bring it back in and we will take a look immediately. Thanks again for trusting us with your vehicle!

Tips for this scenario

  • -Mention the specific part you fixed so they know this is not a generic robocall.
  • -If they mention a small noise, tell them to come in right away to prevent a $500 problem from becoming a $1,500 one.

Common Mistakes to Avoid

!Letting the phone ring out while you are under a car instead of using a service like SkipCalls to capture the lead.
!Not asking for the customer's phone number or email at the time of the first $50 oil change.
!Sounding annoyed or rushed on the phone because the shop is noisy or you have greasy hands.
!Forgetting to mention 'while you are here' services like cabin air filters or wiper blades that add easy revenue.
!Only calling when there is a problem instead of calling to say thank you for the business.

Pro Tips

  • 1.Always use a CRM to log the exact mileage and parts used so your follow-up calls are accurate.
  • 2.If you are too busy with a $2,000 engine pull to answer the phone, SkipCalls can handle the appointment booking for you so you do not lose the job to the shop down the street.
  • 3.Record your calls to hear if your service writers are being polite and offering the right upsells.
  • 4.Text a photo of the worn-out part to the customer before calling them to explain the $400 repair cost.
  • 5.Keep a 'lost jobs' log to see how many people went elsewhere because you couldn't answer the phone in time.

Frequently Asked Questions

What is the best time of day to make retention calls?

Tuesday through Thursday between 10:00 AM and 2:00 PM is best. Avoid Monday mornings when everyone is stressed and Friday afternoons when people are rushing to leave for the weekend.

How do I handle a customer who complains about the price during a follow-up?

Focus on the value and safety. Remind them that using high-quality parts prevents them from needing the same $300 repair again in six months.

What if I am too busy to make these calls myself?

Assign 15 minutes a day to your service writer or use an automated system. For incoming calls you can't reach, an AI receptionist can keep the customer engaged so they don't call a competitor.

Should I leave a voicemail if they don't answer?

Yes, but keep it short. Mention your shop name, the car they own, and a specific reason for calling, then tell them no return call is necessary if the car is running great.

Stop Losing High-Value Repairs to the Shop Down the Road

When a driver has a breakdown, the first shop to answer the phone wins the $1,000+ repair. SkipCalls ensures your Auto Repair Shop never misses an emergency call, even when you are elbow-deep in an engine bay.

More Resources for Auto Repair Shops