Client Retention Scripts
Client Retention Call Scripts for Auto Repair Shops
In the auto repair business, a customer who trusts you with their brakes or transmission is worth thousands of dollars over the lifetime of their vehicle. These scripts help you stay top-of-mind so they do not head to a big-box chain the next time their check engine light comes on. By following up, you prove your shop cares more about their safety than just the single invoice.
48-Hour Service Check-In
Call the customer two days after a major repair like a $600 brake job or a $2,000 engine repair.
Hi, this is Joe from Joe's Auto Repair. I am calling to see how your truck is handling after we replaced those brake pads and rotors on Tuesday. Are you noticing any more squeaking or vibration when you stop? We want to make sure everything is sitting perfectly and you feel safe on the road. If anything feels different than it should, please bring it back in and we will take a look immediately. Thanks again for trusting us with your vehicle!
Tips for this scenario
- -Mention the specific part you fixed so they know this is not a generic robocall.
- -If they mention a small noise, tell them to come in right away to prevent a $500 problem from becoming a $1,500 one.
Common Mistakes to Avoid
!Letting the phone ring out while you are under a car instead of using a service like SkipCalls to capture the lead.
!Not asking for the customer's phone number or email at the time of the first $50 oil change.
!Sounding annoyed or rushed on the phone because the shop is noisy or you have greasy hands.
!Forgetting to mention 'while you are here' services like cabin air filters or wiper blades that add easy revenue.
!Only calling when there is a problem instead of calling to say thank you for the business.
