Client Retention Scripts
Client Retention Call Scripts for Caterers
In the catering world, your next $5,000 booking usually comes from someone who has already tasted your food. These scripts are designed to help you turn a one-time event into a recurring revenue stream without spending all day on the phone. By staying in touch with your past clients, you ensure that you are the first person they call when their next board meeting or family celebration comes up.
48-Hour Post-Event Check-In
Use this call two days after a private party or corporate lunch to ensure the client was satisfied with the food and service.
Hi [Client Name], it is [Your Name] from [Catering Company]. I am calling to see how everything went with the dinner on Saturday. I especially wanted to hear how the guests liked the braised short ribs and if the portion sizes were right for your group. We really enjoyed serving your family and want to make sure the cleanup and service met your expectations. Is there anything we could do even better for your next $1,000 event?
Tips for this scenario
- -Ask about a specific dish to show you remember their custom menu.
- -If they mention a minor issue, offer a small credit toward their next booking immediately.
Common Mistakes to Avoid
!Answering the phone with a loud kitchen or clinking plates in the background.
!Failing to ask for the guest count and dietary restrictions during the first minute of the call.
!Not following up on a sent quote within 24 hours, allowing the client to call a competitor.
!Using technical kitchen jargon that the client doesn't understand instead of describing flavors.
!Forgetting to ask 'How did you hear about us?' which helps track which marketing is working.
