Review & Referral Request Scripts for Caterers
In the catering world, a 5-star review is as important as a perfectly seasoned main course. Since most clients won't book a $5,000 wedding or a $1,500 corporate gala without seeing social proof, these scripts help you turn happy appetites into a consistent stream of new bookings.
Google Review Request Post-Event
Send this via text or email 24 to 48 hours after a successful event while the flavors are still fresh in their minds.
Hi [Client Name], it was such a pleasure catering your [Event Type] at [Venue]! Our kitchen team loved hearing how much the guests enjoyed the braised short ribs. If you have a moment, would you mind leaving us a quick Google review? Your feedback helps other hosts find us when they need a reliable caterer, and it truly helps our small business grow.
Tips for this scenario
- -Mention a specific dish they raved about to make the request feel personal.
- -Include the direct link to your Google Business profile to reduce friction.
Common Mistakes to Avoid
Pro Tips
- 1.Take a high-quality photo of the plated main course or the buffet setup and text it to the client with your review request.
- 2.Set up an automated text reply using SkipCalls so when you can't pick up because your hands are full of dough, the client still gets an immediate response.
- 3.Ask your servers and front-of-house staff to mention the review link if they hear a guest complimenting the food.
- 4.Create a 'Review Us' QR code and place it discreetly near the coffee station or dessert table at large events.
- 5.Update your voicemail and AI receptionist greeting to mention your current seasonal specials to pique interest immediately.
Frequently Asked Questions
When is the best time to ask a catering client for a review?
The sweet spot is 24 to 48 hours after the event. This gives them time to recover from the party but ensures the taste of the food is still a top-of-mind memory.
What should I do if a client complains about the price over the phone?
Focus on value. Explain the cost of high-quality ingredients, the professional staff-to-guest ratio, and the peace of mind that comes with a licensed and insured team.
How do I handle a call about a last-minute guest count change when I'm in the kitchen?
If you use SkipCalls, the AI can take the message and transcribe it so you can see the change without stopping your prep work. Always confirm these changes in writing.
Should I offer discounts for reviews?
No, Google's terms of service prohibit 'buying' reviews. Instead, offer incentives for referrals, which is a legal and effective way to grow your catering business.
What if I miss a call from a potential high-value wedding client?
Most wedding leads will call the next caterer on their list immediately if you don't answer. Using an AI receptionist ensures they get a professional response instantly, keeping them from calling your competitors.
Stop Losing $10,000 Wedding Leads While You're Busy Plating Appetizers
Catering is a high-stakes business where being the first to answer the phone wins the contract. SkipCalls provides an AI receptionist that answers every call, books tastings, and captures lead details 24/7 for just $19.99/month. Never let a dietary question or a last-minute event inquiry go to voicemail again.
More Resources for Caterers
After-Hours Guide
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Business Hours Optimization
Optimize when and how you answer calls
Call Handling Best Practices
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Client Retention Scripts
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Communication Checklists
Step-by-step customer communication guides
Complaint Handling Scripts
Turn complaints into loyalty with the right words
Emergency Call Protocol
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Lead Response Templates
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Missed Call Cost Analysis
Calculate the real cost of every missed call
No-Show Follow-Up Templates
Recover missed appointments professionally
Customer Onboarding Checklist
Step-by-step new customer onboarding process
Phone Etiquette
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Phone Scripts
Ready-to-use call scripts for every scenario
Phone Setup Guide
Configure your business phone system right
Pricing Inquiry Scripts
Handle price questions without losing leads
Scheduling Tips
Smart appointment scheduling strategies
Seasonal Call Guide
Plan for peak and slow call seasons
Upselling & Cross-Selling Guide
Increase revenue naturally during service calls
Voicemail Greetings
Professional voicemail scripts that set expectations