Pricing Inquiry Response Scripts for Daycares
When you are supervising a dozen toddlers, a ringing phone is often a distraction you cannot afford to answer. These scripts help you quickly communicate value and pricing so you can secure a new enrollment without compromising the safety or attention your current students deserve.
Standard Full-Time Inquiry
Use this when a parent asks for the monthly cost of full-time care for a toddler or preschooler.
Thank you for thinking of us for your child's care! Our full-time program for toddlers usually ranges between $1,200 and $1,800 per month depending on the specific classroom and curriculum. This includes all organic snacks, our STEAM-based daily activities, and real-time photo updates through our parent app. To give you an exact quote and show you our safety features, would you like to schedule a tour this Tuesday or Wednesday during our morning activity block?
Tips for this scenario
- -Always mention the 'extras' like snacks or app updates before the price.
- -Use a range to account for different age-group ratios which affect your costs.
Common Mistakes to Avoid
Pro Tips
- 1.Install a 'noise-canceling' headset or use a service like SkipCalls to handle inquiries during nap time so you don't wake the children.
- 2.Create a 'Pricing Tier' cheat sheet and tape it to the wall by your desk for quick reference.
- 3.Always offer a tour as the 'next step' rather than just giving a price and hanging up.
- 4.Mention your specific curriculum (like Montessori or Reggio Emilia) to justify higher-than-average rates.
- 5.Send a follow-up text with a link to your 'Day in the Life' video immediately after a pricing call.
Frequently Asked Questions
Should I put my full price list on my daycare website?
It is often better to provide a 'starting at' price. This encourages parents to call or tour, allowing you to explain the value of your curriculum and safety measures before they judge you solely on cost.
How do I handle parents who ask for a sibling discount?
Have a set policy, such as 10% off the older child's tuition. Mention this during the initial pricing call to encourage families to enroll multiple children.
What if a parent says my rates are too high for our neighborhood?
Focus on your unique value, such as a higher staff-to-child ratio, better playground equipment, or included organic meals. Parents will pay more for peace of mind and better outcomes.
How do I quote for a child who isn't born yet?
Provide your current infant rate but clarify that rates are subject to a small annual increase (usually 3-5%) to cover rising costs of supplies and teacher wages.
Never Miss a New Enrollment While You're Changing a Diaper
Daycare owners are too busy for the phone. SkipCalls answers 24/7, books tours, and captures parent leads for just $19.99/month so you can focus on the kids.
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