Review & Referral Scripts
Review & Referral Request Scripts for Daycares
In the childcare industry, trust is everything. These scripts help you gather the social proof needed to fill your waitlist and turn happy parents into your most effective marketing team.
Google Review Request Post-Milestone
Use this script when a child reaches a big goal like potty training or learning to read their first words.
Hi [Parent Name], we are so proud of [Child Name] for mastering their potty training this week! Since you have seen such a great transition in their development here, would you mind sharing a quick review on Google? Local families look for these stories when choosing a daycare, and your words would mean the world to our teachers. We can even text you a direct link to make it easy!
Tips for this scenario
- -Ask during the afternoon pickup when parents are already excited to see their child's progress.
- -Mention a specific teacher's name so the parent feels like they are helping a person, not just a business.
Common Mistakes to Avoid
!Asking for reviews during the morning drop-off rush when parents are stressed and running late.
!Forgetting to provide a direct link, forcing parents to search for your business themselves.
!Not responding to reviews at all, which makes it look like you aren't attentive to parent feedback.
!Using technical jargon like 'ratio compliance' or 'EYFS' instead of talking about the child's happiness.
!Ignoring the phone when it rings; missed calls from prospective parents are missed $1,500/month recurring contracts.
