Review & Referral Request Scripts for Daycares
In the childcare industry, trust is everything. These scripts help you gather the social proof needed to fill your waitlist and turn happy parents into your most effective marketing team.
Google Review Request Post-Milestone
Use this script when a child reaches a big goal like potty training or learning to read their first words.
Hi [Parent Name], we are so proud of [Child Name] for mastering their potty training this week! Since you have seen such a great transition in their development here, would you mind sharing a quick review on Google? Local families look for these stories when choosing a daycare, and your words would mean the world to our teachers. We can even text you a direct link to make it easy!
Tips for this scenario
- -Ask during the afternoon pickup when parents are already excited to see their child's progress.
- -Mention a specific teacher's name so the parent feels like they are helping a person, not just a business.
Common Mistakes to Avoid
Pro Tips
- 1.Place a QR code for your Google Review page right next to the sign-in/sign-out sheet.
- 2.Send a monthly newsletter that highlights one 'Parent Review of the Month' to encourage others.
- 3.Use SkipCalls to handle enrollment inquiries during nap time so you don't have to leave the children to answer the phone.
- 4.Offer a small, non-monetary incentive like a 'Free Parents' Night Out' pass for every three referrals.
- 5.Take a photo of a 'Review Milestone' (like hitting 50 reviews) and share it on your social media to thank your community.
Frequently Asked Questions
Is it okay to offer a discount for a Google review?
Technically, Google's terms of service discourage 'incentivizing' reviews with money. It is safer to offer tuition credits for 'Referrals' rather than 'Reviews'.
How do I ask for a review without sounding pushy?
Tie the request to their child's success. When you share a win about the child's day, it creates a natural moment of gratitude where parents are happy to help.
Should I respond to every review?
Yes. Responding to positive reviews shows you are active and appreciative. Responding to negative ones shows you are professional and care about safety.
What if a parent leaves a review but mentions a teacher who no longer works here?
Keep the response positive and focus on the program. Thank them for the kind words about the environment and the care their child received.
Stop Missing New Enrollments While You're in the Classroom
Daycare owners lose thousands in tuition every time a call goes to voicemail. Use SkipCalls to answer every inquiry, book tours automatically, and filter out spam for just $19.99/month.
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