Pricing Inquiry Scripts
Pricing Inquiry Response Scripts for Roofers
In the roofing business, a missed call is often a $15,000 loss to a competitor who answered faster. These scripts help you provide professional pricing ranges and schedule inspections without undercutting your profit or wasting time on tire-kickers.
The General 'How Much is a New Roof?' Call
Use this when a homeowner wants a ballpark price for a full replacement over the phone.
That is a great question. Most full roof replacements for a standard-sized home in our area range between $12,000 and $25,000. The final number depends on the 'square' count of your roof, the pitch of your shingles, and if we find any rotten decking underneath. Since every roof is different, I would like to send an estimator out to do a multi-point inspection and give you an exact quote. Does tomorrow morning or afternoon work better for you?
Tips for this scenario
- -Always give a wide range to protect your margins.
- -Mention 'rotten decking' early so they understand why the price might change once the old roof is off.
Common Mistakes to Avoid
!Giving a firm price without seeing the roof pitch and layers of old shingles.
!Answering the phone while a nail gun is firing in the background, making it impossible to hear.
!Forgetting to ask if they have already filed an insurance claim after a storm.
!Not mentioning that you are licensed and insured early in the pricing conversation.
!Letting calls go to a full voicemail box during a peak storm event.
