Pricing Inquiry Response Scripts for Roofers
In the roofing business, a missed call is often a $15,000 loss to a competitor who answered faster. These scripts help you provide professional pricing ranges and schedule inspections without undercutting your profit or wasting time on tire-kickers.
The General 'How Much is a New Roof?' Call
Use this when a homeowner wants a ballpark price for a full replacement over the phone.
That is a great question. Most full roof replacements for a standard-sized home in our area range between $12,000 and $25,000. The final number depends on the 'square' count of your roof, the pitch of your shingles, and if we find any rotten decking underneath. Since every roof is different, I would like to send an estimator out to do a multi-point inspection and give you an exact quote. Does tomorrow morning or afternoon work better for you?
Tips for this scenario
- -Always give a wide range to protect your margins.
- -Mention 'rotten decking' early so they understand why the price might change once the old roof is off.
Common Mistakes to Avoid
Pro Tips
- 1.Use satellite measurement tools to get a rough square count before you even arrive at the house.
- 2.Mention that you use synthetic underlayment instead of old-school felt to justify a slightly higher price.
- 3.If you are on a steep pitch and can't answer, use a service like SkipCalls to book the inspection for you so you don't lose the lead.
- 4.Always take photos of 'bad wood' or 'rusted flashing' to show the customer why the price changed mid-job.
- 5.Ask for the 'reason for the call' immediately to prioritize emergency leaks over general estimates.
Frequently Asked Questions
Should I give a price-per-square over the phone?
It is better to give a total project range. Most homeowners don't know what a 'square' is, and giving a unit price allows them to cherry-pick the lowest number without context.
How do I handle callers who want a 'free' repair estimate?
Distinguish between a replacement estimate (free) and a leak investigation (paid). Finding a leak takes time and equipment, so charging a small trip fee is standard.
What if a customer says they are getting five different bids?
Tell them you appreciate their due diligence and offer to review the other bids with them to ensure they are being quoted for 'apples-to-apples' materials and local code compliance.
How do I manage phone calls during a massive hail storm event?
During a 'gold rush,' speed is everything. Using SkipCalls ensures every neighbor who calls gets an immediate response and an inspection time while you are busy on-site.
Stop Falling Off Ladders to Answer $20,000 Calls
Don't risk a fall or a missed job. SkipCalls provides an AI receptionist for Roofers that answers every call, filters out spam, and books your roof inspections 24/7 for just $19.99/month.
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