Review & Referral Scripts
Review & Referral Request Scripts for Roofers
In the roofing business, a single $20,000 roof replacement often leads to five more on the same block if you play your cards right. These scripts are designed to help you capture high-quality Google reviews and neighborhood referrals without losing your balance on a 10/12 pitch roof.
Final Walk-Through Review Request
Use this script right after you finish the final inspection and the customer is looking at their new shingles.
I am so glad we got this new roof buttoned up for you before the next storm hits. Does everything look good with the shingle alignment and the site cleanup? We really try to make sure not a single roofing nail is left in your driveway. If you are happy with the work, would you mind leaving us a quick Google review? It helps local homeowners find a crew they can actually trust when the hail starts falling.
Tips for this scenario
- -Hand them a physical business card with a QR code while you are standing in their driveway.
- -Mention a specific detail you fixed, like a rusted flashing or a cracked vent boot, to show extra value.
Common Mistakes to Avoid
!Waiting too long to ask for the review after the crew has left the site.
!Not having a Google Business profile set up and verified before the storm season starts.
!Trying to explain technical shingle issues over a loud nail gun instead of calling back later.
!Forgetting to mention that you handle insurance adjusters directly, which is a huge relief for customers.
!Missing calls from new leads while you are pinned down on a steep roof with no way to answer.
