Review & Referral Request Scripts for Roofers
In the roofing business, a single $20,000 roof replacement often leads to five more on the same block if you play your cards right. These scripts are designed to help you capture high-quality Google reviews and neighborhood referrals without losing your balance on a 10/12 pitch roof.
Final Walk-Through Review Request
Use this script right after you finish the final inspection and the customer is looking at their new shingles.
I am so glad we got this new roof buttoned up for you before the next storm hits. Does everything look good with the shingle alignment and the site cleanup? We really try to make sure not a single roofing nail is left in your driveway. If you are happy with the work, would you mind leaving us a quick Google review? It helps local homeowners find a crew they can actually trust when the hail starts falling.
Tips for this scenario
- -Hand them a physical business card with a QR code while you are standing in their driveway.
- -Mention a specific detail you fixed, like a rusted flashing or a cracked vent boot, to show extra value.
Common Mistakes to Avoid
Pro Tips
- 1.Use a service like SkipCalls to handle your phone leads while you are 30 feet up on a ladder, so you never miss a $20,000 job.
- 2.Take 'before and after' photos of every job and text them to the customer so they have something to share on social media.
- 3.Offer a 'Refer-a-Neighbor' discount where both the current customer and the new lead get $100 off their next service.
- 4.Always mention your manufacturer certifications (like GAF or Owens Corning) in your review replies to build authority.
- 5.Ask for reviews specifically mentioning your 'clean site' policy, as homeowners fear roofing nails in their tires.
Frequently Asked Questions
What is the best time to ask a homeowner for a review?
The 'Golden Hour' is immediately after the final walk-through when they are admiring the new shingles and you have confirmed the yard is clean.
How do I handle a customer who says they will leave a review but forgets?
Send a polite follow-up text with a direct link 3 days later, and a final one 7 days later. Mention how much it helps your local crew stay busy.
Should I offer discounts in exchange for reviews?
Google's terms of service technically forbid paying for reviews. Instead, offer a referral bonus for new customers they send your way.
What if I miss a lead because I'm on a steep roof?
Roofing is dangerous; never answer while climbing. Use an AI receptionist like SkipCalls to engage the lead immediately so they don't call the next roofer on the list.
Stop Losing $15,000 Roof Jobs to Your Voicemail
When the hail hits, the first roofer to answer the phone wins the neighborhood. SkipCalls uses AI to answer your calls, book inspections, and capture leads while you are busy on the roof. Don't let a nail gun stop you from closing your next big contract.
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