Pricing Inquiry Scripts
Pricing Inquiry Response Scripts for Solar Installers
In the solar industry, a single missed call can represent a $20,000 loss in revenue. These scripts are designed to help you navigate the high-stakes pricing conversation, pivot from 'just shopping' to 'booking a site visit,' and handle the technical objections homeowners have about tax credits and ROI.
The Initial 'Ballpark' Request
Use this when a homeowner calls and asks 'How much for a standard 6kW system?' right away.
That is a great question. Most residential systems we install fall between $15,000 and $35,000 before the 30% federal tax credit, depending on the equipment and your roof's complexity. However, because your utility company's net metering rules and your roof's orientation are unique, a 'standard' price often leads to surprises later. I'd love to run a quick production report for your specific address using our satellite software. Do you have your most recent electric bill handy so I can see your kilowatt-hour usage?
Tips for this scenario
- -Always mention the 30% Federal Investment Tax Credit (ITC) immediately to lower their perceived cost.
- -Pivot the conversation from 'price' to 'production' to show value.
Common Mistakes to Avoid
!Giving a single 'per watt' price without explaining that roof pitch and electrical upgrades change everything.
!Failing to mention the 30% Federal Tax Credit until the very end of the call.
!Not asking for the utility bill within the first three minutes of the conversation.
!Answering the phone while on a roof with a loud drill in the background, which sounds unprofessional.
!Leaving prospects on hold for more than 2 minutes while looking up satellite imagery.
