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Review & Referral Scripts

Review & Referral Request Scripts for Carpenters

In the carpentry world, your reputation is built one dovetail joint at a time. Because projects like custom cabinetry or deck builds are major investments for homeowners, they rely heavily on reviews and word-of-mouth before committing thousands of dollars to your shop.

Post-Job Walkthrough Request

Use this script in person right after you finish the final wipe-down of a new built-in or cabinet install.

I am really happy with how the grain match turned out on these cabinet faces, and I hope you are too. Since most of my custom woodworking comes from local folks seeing my finished work, would you mind leaving a quick Google review about the install process? It really helps other homeowners feel confident when they are looking to spend $10,000 or more on a renovation. I can text you a direct link right now while I am packing up my levels and drills.

Tips for this scenario

  • -Ask while they are still admiring the new wood smell and clean finish.
  • -Offer to take a high-quality photo of the project for them to attach to their review.

Common Mistakes to Avoid

!Answering the phone with a loud table saw or sander running in the background.
!Forgetting to ask for photos of the finished project once the client has moved their furniture back in.
!Not responding to negative reviews about 'natural' wood behavior like checking or knots.
!Failing to ask for a review immediately after the 'wow' moment of the final reveal.
!Giving a generic business card instead of a direct link to your Google Business Profile.

Pro Tips

  • 1.Set up an automated text to go out 24 hours after you finish a job while the sawdust is still fresh in their mind.
  • 2.Create a 'Care Guide' for their new wood project that includes a QR code for a Google review on the back page.
  • 3.If you use SkipCalls to handle your leads, you can focus on your chisels and saws without worrying about missing a $15,000 cabinet inquiry.
  • 4.Always ask for a review specifically mentioning 'cleanliness'—homeowners fear the mess of a carpenter more than the price.
  • 5.Video reviews of you demonstrating the smooth slide of a drawer or the click of a latch are 10x more powerful than text.

Frequently Asked Questions

When is the best time for a carpenter to ask for a review?

The best time is during the final walkthrough when the client is testing the drawers or walking on the new deck boards for the first time.

What if a client complains about a price change due to lumber costs?

Address it immediately and professionally in your response. Explain the volatility of the lumber market and emphasize the grade of wood used for their specific project.

How do I get more referrals for high-end custom work?

Offer a small, handcrafted gift like a walnut cutting board or a custom coaster set to clients who refer a project worth over $1,500.

Should I ask for reviews on Yelp or Google?

Focus on Google first, as it helps your shop show up in 'Carpenter near me' searches, which are vital for local woodworkers.

Stop Killing Your Carpentry Business by Missing Calls While at the Saw.

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