Review & Referral Scripts

Review & Referral Request Scripts for Floor Installers

Flooring customers usually decide fast and compare 3+ quotes, so your online reviews and referrals directly affect whether you win the $1,500–$20,000 jobs. The tricky part: you’re often on your knees, running a saw or nail gun, and you can’t stop to chase reviews—so you need scripts that fit how flooring work actually happens (final walkthrough, punch list, acclimation talk, cleanup).

1) Google Review Request — Right After Final Walkthrough (in person)

Use when you’ve done the final walkthrough, fixed any squeaks/lippage you can, and the customer is visibly happy.

“Before I pack up the last of the saws and floor protection, can I ask a quick favor? A Google review helps a lot for a flooring installer—most people compare a few quotes and they look at reviews first. If you can mention what we installed (like the LVP in the living room / the tile in the bath) and that we kept the place clean and hit the schedule, that really helps. I can text you the review link so you don’t have to hunt for it. Is this number the best one to send it to?”

Tips for this scenario

-Ask right after they say “It looks great” during the walkthrough—don’t wait until you’re already in the truck.
-Give them 2–3 specifics to mention: material (hardwood/tile/carpet/vinyl), cleanliness (dust control, floor protection), and schedule (pre-move-in deadline).
-Text the link on the spot so it doesn’t get buried under moving/renovation messages.

Common Mistakes to Avoid

!Asking for a review while you’re still running a saw/sander—customers feel like they’re interrupting safety work.

!Sending a review link with no context, so the customer writes “Good job” instead of “LVP install, clean work, on time.”

!Waiting two weeks to ask—by then they’ve forgotten the dust protection, baseboard care, and tight transitions you sweated over.

!Arguing about lippage/gaps/grout color in public replies instead of offering an inspection and fix plan.

!Offering discounts or gift cards for Google reviews (can get reviews removed and makes you look desperate).

Frequently Asked Questions

When is the best time to ask for a Google review after a flooring install?

Ask during the final walkthrough when the floors are clean and the customer is excited, then text the link immediately. For tile or glue-down work, wait until cure time is done if you’ve told them “no heavy traffic for 24 hours,” so they’re not stressed about rules.

What should I ask customers to mention in a flooring review?

Have them mention the material and room (hardwood in living room, LVP basement, tile bathroom), your cleanliness (dust control, floor protection, baseboard care), and the schedule (hit the pre-move-in or holiday deadline). Those details help you win against other bids.

Can I offer a discount or gift card for a Google review?

Don’t. Google can remove incentivized reviews, and it can backfire. You can offer a thank-you for referrals (someone they send who books work), and you can give a care kit for the floor they already paid for—just keep it separate from review requests.

How do I respond if someone complains about squeaks, gaps, or tile lippage in a review?

Reply publicly one time, calmly, and invite them to contact you for an inspection and fix plan. Ask for photos and move it offline. Never argue “that’s normal” in public—future customers read your tone more than the complaint.

How do I get more referrals from flooring customers without sounding pushy?

Ask right after they compliment the floors and give them an easy way to refer you: a copy/paste text and a couple of before/after photos. Flooring referrals often happen when neighbors visit and say, “Who did your floors?” so make sharing effortless.

I miss calls during installs—does that affect reviews and referrals too?

Yes. When you’re hard to reach, customers assume you’ll be hard to reach if there’s a warranty issue, and they leave colder reviews or none at all. A tool like SkipCalls can answer while you’re running tools, capture the details, and help you respond fast between cuts and glue time.