Review & Referral Scripts

Review & Referral Request Scripts for Travel Agents

In the travel industry, social proof is the difference between a client booking a $5,000 group tour with you or going to a generic booking site. These scripts are designed to help you capture reviews and referrals the moment your clients return from their dream vacations, ensuring your agency stays top-of-mind.

The Post-Trip Welcome Home Call

Use this 2 to 3 days after your client returns from their vacation while the 'vacation high' is still active.

Welcome home! I saw your flight from Rome landed on time and I wanted to make sure everything at the resort exceeded your expectations. It was such a joy planning this 10th-anniversary trip for you. If you have a moment, would you mind sharing your experience on our Google page? Reviews from happy travelers like you help me show other couples why a professional advisor is better than a generic booking site.

Tips for this scenario

-Mention a specific detail from their trip, like the private sunset cruise or a specific meal.
-Send the direct Google Review link via text immediately after the call ends.

Common Mistakes to Avoid

!Waiting too long to ask: If you ask 3 weeks after they return, they have already forgotten the small details that make a review great.

!Not providing a direct link: Expecting a client to search for your agency on Google Maps is a recipe for zero reviews.

!Apologizing for your commission: Never feel bad about asking for a referral; your expertise saved them hours of 'hold music' and potential mistakes.

!Ignoring the 'Emergency Call' opportunity: When you save a client from a flight cancellation, that is the single best moment to ask for a shout-out.

!Letting the phone go to voicemail: If a referral calls and you're on hold with a hotel, they will call the next agent in 30 seconds if you don't answer.

Pro Tips

1.Use SkipCalls to handle your incoming calls while you are stuck on hold with airlines; it ensures you never miss a $5,000 group booking inquiry while you're busy.
2.Ask clients to upload 1-2 photos of themselves on vacation to their Google review; reviews with photos carry more weight.
3.Include your review link in your email signature under a call-to-action like 'Where should we go next?'
4.Create a 'Wall of Fame' on your website featuring your favorite client reviews and travel photos.
5.If a client gives you a verbal compliment on the phone, say: 'That is so kind! Would you mind putting that in a 1-sentence Google review so others can see it?'

Frequently Asked Questions

What if the client had a bad experience with the hotel?

Ask for the review anyway, but ask them to focus on your service as an advisor. A review that says 'The hotel was messy but my agent got us moved in 20 minutes' is actually a massive win for your reputation.

Is it okay to offer a discount for a review?

Google’s terms of service technically forbid bribing for reviews. It is safer to offer incentives for 'Referrals' and ask for 'Reviews' as a favor to help your small business.

How do I handle calls when I'm in a different time zone on a FAM trip?

This is where SkipCalls is vital. You can set your AI receptionist to inform callers you are currently 'on-site scouting destinations' and will book a follow-up call automatically.

When is the absolute best time to ask for a referral?

The 'Golden Window' is right after they receive their final travel documents/itinerary. They are excited, they feel prepared, and they are likely talking about their trip to everyone they know.

Travel Agents: Stop Losing Commissions to Hold Music

Don't let a $1,000 honeymoon lead go to a competitor just because you were on the phone with a supplier. Use SkipCalls to answer every call, book appointments, and filter spam for just $19.99/month.

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