Review & Referral Scripts
Review & Referral Request Scripts for Travel Agents
In the travel industry, social proof is the difference between a client booking a $5,000 group tour with you or going to a generic booking site. These scripts are designed to help you capture reviews and referrals the moment your clients return from their dream vacations, ensuring your agency stays top-of-mind.
The Post-Trip Welcome Home Call
Use this 2 to 3 days after your client returns from their vacation while the 'vacation high' is still active.
Welcome home! I saw your flight from Rome landed on time and I wanted to make sure everything at the resort exceeded your expectations. It was such a joy planning this 10th-anniversary trip for you. If you have a moment, would you mind sharing your experience on our Google page? Reviews from happy travelers like you help me show other couples why a professional advisor is better than a generic booking site.
Tips for this scenario
- -Mention a specific detail from their trip, like the private sunset cruise or a specific meal.
- -Send the direct Google Review link via text immediately after the call ends.
Common Mistakes to Avoid
!Waiting too long to ask: If you ask 3 weeks after they return, they have already forgotten the small details that make a review great.
!Not providing a direct link: Expecting a client to search for your agency on Google Maps is a recipe for zero reviews.
!Apologizing for your commission: Never feel bad about asking for a referral; your expertise saved them hours of 'hold music' and potential mistakes.
!Ignoring the 'Emergency Call' opportunity: When you save a client from a flight cancellation, that is the single best moment to ask for a shout-out.
!Letting the phone go to voicemail: If a referral calls and you're on hold with a hotel, they will call the next agent in 30 seconds if you don't answer.
