Seasonal Call Volume Guide for Beauty Spas
In the beauty industry, a missed call is almost always a missed appointment, with research showing that 70% of spa seekers will not leave a voicemail and will simply call the next spa on their search list. Since a single skincare package can be worth up to $500, missing just two calls a week during your busiest season can cost you over $50,000 in annual revenue.
Call volume typically increases by nearly half during the weeks leading up to Christmas and Mother's Day as gift certificate inquiries peak.
Based on a blend of $80 facials and $250 massage therapy sessions, this is the immediate revenue lost when a call goes to voicemail.
Nearly one-third of clients try to book beauty treatments after 6:00 PM when most boutique spas have already closed for the day.
Inquiries for bridal party packages and series of prep-facials jump significantly starting in March and peaking in June.
The vast majority of new beauty clients will hang up without leaving a message if they reach a recording during business hours.