The True Cost of Missed Calls for Event Planners
When you are on-site at a venue or managing a floral delivery, you cannot answer every call. Research shows that 80% of potential clients will not leave a voicemail and will simply call the next planner on their list. For an event planner, missing just one wedding lead can mean losing over $10,000 in a single afternoon.
This is the blended average of social events, corporate bookings, and wedding coordination fees.
Half of all event clients hire the professional who responds to their inquiry first.
The vast majority of brides and corporate assistants will hang up rather than leave a message if you do not pick up.
Based on a 20% conversion rate of leads, every single missed call is a statistical loss of over a thousand dollars.
During engagement season in January and holiday planning in October, call volume often triples.