Review & Referral Scripts
Review & Referral Request Scripts for Event Planners
Reviews and referrals are one of the fastest ways to book your next wedding, corporate event, or birthday party—because clients pick the planner who “feels safe” under pressure. The hard part is asking at the right moment when you’re already juggling vendors, timelines, and day-of fires. These scripts are built for real event-planning situations: post-event wrap-ups, vendor hiccups, and clients who promise a review but get busy.
Google Review Request — 24 Hours After Event (Wedding/Corporate)
Use when the event is finished, you’ve sent the final recap, and everyone is still feeling the post-event high.
Hey [Name]—I’m still smiling about [couple/company]’s event. If you have 60 seconds, would you leave a Google review about what it was like working with me as your planner/coordinator? It helps couples and teams who are comparing planners feel confident, especially when they’re deciding between a few options fast. If you mention the venue ([Venue]) and what I handled (timeline, vendors, day-of fixes), it really helps. Here’s the link: [Google Review Link]. Thank you again for trusting me with a [wedding/corporate event/birthday] in the $[range] range—your day was a big deal to me.
Tips for this scenario
- -Ask them to mention the venue name and month (e.g., “October wedding at The Drake”)—clients search planners by venue all the time.
- -Name 2–3 specifics you handled: timeline, vendor coordination, rehearsal, floor plan, run-of-show, load-in/load-out.
- -Send this after you deliver something tangible (final timeline PDF, vendor list, gallery link, or post-event recap).
Common Mistakes to Avoid
!Waiting until final payment clears to ask for a review—by then the excitement is gone and couples are back to normal life.
!Asking during the event (while they’re greeting guests or in photos)—it feels tone-deaf and you’ll get a “sure!” that never happens.
!Sending one vague line like “Please leave a review” without prompts (venue, service type, what you handled), so clients freeze and don’t write anything.
!Responding to a negative review with timeline details and blame (caterer was late, venue messed up) instead of sounding like the calm problem-solver you sell.
!Making referrals hard by asking for a full introduction email—most people will refer if it’s as easy as texting you a name and date.
