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Customer Onboarding Checklist

New Customer Onboarding Checklist for Plumbers

Plumbing customers usually call when something is urgent: water is leaking, a toilet won’t flush, or there’s no hot water. They don’t want a long voicemail—they want a clear price range, a fast arrival window, and to know what to shut off right now. This checklist helps you capture the right details, set expectations, and finish your first job with fewer surprises and more 5-star reviews.

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1) First Contact (Call/Text/Web) — Capture the Right Info Fast

2) Estimate, Pricing, and Expectations — Prevent Shock and Disputes

3) Scheduling the First Appointment — Lock It In and Reduce No-Shows

4) Pre-Job Prep (24 Hours to Arrival) — Parts, Safety, and Access

5) Day-Of Arrival to Job Completion — Communication, Work Flow, and Documentation

6) Post-Job Follow-Up + Recurring Service Setup — Turn One Job Into a Customer

Pro Tips

  • 1.Create a ‘3-question emergency script’ you can say in under 20 seconds: ‘Where’s the leak? Is water shut off? Is there any electrical risk (water near outlets/panel)?’
  • 2.Keep a ‘water heater swap kit’ pre-packed: dielectric unions, flex lines, gas connector, shutoff, pan, T&P, expansion tank, vent screws, pipe dope, and a leak alarm. It saves you from the one missing fitting that kills a $2,000 day.
  • 3.When a customer says ‘my toilet is clogged,’ ask: ‘Is it overflowing?’ and ‘Any kids’ toys or wipes involved?’ That one question changes your tool choice and your price range.
  • 4.If you work in crawl spaces/basements, use text-first updates: ‘Starting now’ and ‘Testing now.’ Customers feel informed even when you can’t answer calls.
  • 5.After any sewer backup, recommend a camera inspection with a clear reason: ‘If roots or a belly in the line caused this, you’ll be calling me again next week.’ It’s an easy upsell that can prevent a $3,000–$25,000 surprise later.

Frequently Asked Questions

What should you ask on a ‘no hot water’ call?

Ask: gas or electric, tank or tankless, size (40/50/75), any error code (tankless), age of unit, and whether there’s water around the base (tank leak). If it’s a leaking tank, tell them to shut off the cold supply to the heater and, for gas, set the control to OFF if it’s safe.

How do you handle price shoppers without wasting time?

Give a tight range and what it includes: “Drain cleaning is usually $150–$500 depending on access and whether we need a camera.” Then ask one qualifying question (overflowing? multiple drains? sewage smell?). If they won’t answer basics, they’re usually not a good fit.

What do you tell a customer to do while waiting for an emergency leak repair?

Tell them to shut off the main water (or the fixture shutoff if it holds), open a faucet to relieve pressure, move valuables away from the leak, and avoid using chemical sealants or tape that can make the repair harder. If water is near outlets or a panel, tell them to keep clear and consider shutting off power to that area.

What’s the simplest way to reduce call-backs on drain jobs?

Run enough water to verify flow, check nearby fixtures for gurgling/back-up, and explain what not to do next (no grease, no wipes, no “flushable” wipes). If the home is older or has repeat clogs, recommend a camera inspection and show the customer the footage if possible.

How do you avoid missing supplier pickup calls and delaying installs?

Set a dedicated supplier callback number and a simple rule: every supplier call gets logged with item, ETA, and pickup location. If you tend to miss calls while working, route calls to an answering service that can transcribe and text you supplier messages so you don’t lose a day waiting on a water heater.

Stop losing emergency plumbing calls while you’re under a sink

If you miss calls because your hands are wet, you’re in a crawl space with no signal, or it’s 2am and you’re asleep, set up SkipCalls so a real-time AI receptionist can answer, filter spam, book the job, and text you the details. That way the next ‘no hot water’ caller doesn’t hand a $1,500–$3,500 water heater job to the plumber who answered first.

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