Pricing Inquiry Response Scripts for Florists
Pricing calls are make-or-break for a florist because people often need flowers fast (same-day apologies, a funeral this week, or a wedding quote before they book a venue). The goal isn’t to “sell on the phone” — it’s to quickly figure out the occasion, size, style, and delivery/pickup so you can give a clear range (or an exact price when you can) and lock in the order before they call the next shop.
Standard “How much are your bouquets?” (quick answer + next step)
Use when someone calls and only asks “How much?” without details.
“Totally—bouquets here usually run $50 to $150 depending on size and flower choices. A $65 bouquet is a nice ‘thank you’ size, and $95–$125 is our most popular ‘wow’ size. Is this for a birthday, sympathy, or ‘just because’? And do you want pickup or delivery today?”
Tips for this scenario
- -Give 2-3 anchor prices you actually make every day (ex: $65, $95, $125) so the caller can choose fast.
- -Ask occasion + delivery/pickup right away—those two details change the design and the total.
- -If you’re designing while talking, offer 2 options: “classic roses” vs “seasonal mix” to keep it simple.