When should you give an exact price instead of a range?

Give an exact price when the customer chooses a set size you control (ex: $65 / $95 / $125 bouquet tiers) and you know whether it’s pickup or delivery. Use a range when they want specific premium flowers, a custom look, or anything that depends on market availability that week.

How do you quote roses by the dozen without getting in trouble?

Use a “starting at” price and confirm color and delivery. Example: “A dozen roses starts at $85 wrapped or $105 in a vase, plus delivery based on zip code. Red is usually the fastest—what color and what address?”

What’s the best way to handle ‘Your competitor is cheaper’?

Ask what their quote includes (size, vase, delivery, flower types). Then explain your value in florist terms: freshness, conditioned stems, fuller design, and reliable delivery window. Offer to match the style photo at the customer’s budget rather than arguing about price.

How do you price wedding flowers quickly on the phone?

Give a ballpark ($1,000–$5,000) and then narrow it with 3 questions: date, venue, and whether they want personal flowers only or full service (ceremony + reception). If they have an inspiration photo, ask them to text/email it for a tighter estimate.

How do you quote delivery fees without guessing?

Quote a delivery range first ($12–$20 is common) and ask for the zip code or address. Then confirm the delivery window (“today by end of day” vs a specific time) because tight time windows can change routing and labor.

What should you say if you’re slammed and can’t talk long but don’t want to lose the order?

Give one quick range and take one next step: “Bouquets are usually $50–$150. If you text me the address and your budget, I’ll reply with two options you can order today.” If you miss a lot of these calls, SkipCalls can capture those details automatically and text you the summary.

Pricing Inquiry Scripts

Pricing Inquiry Response Scripts for Florists

Pricing calls are make-or-break for a florist because people often need flowers fast (same-day apologies, a funeral this week, or a wedding quote before they book a venue). The goal isn’t to “sell on the phone” — it’s to quickly figure out the occasion, size, style, and delivery/pickup so you can give a clear range (or an exact price when you can) and lock in the order before they call the next shop.

Standard “How much are your bouquets?” (quick answer + next step)

Use when someone calls and only asks “How much?” without details.

“Totally—bouquets here usually run $50 to $150 depending on size and flower choices. A $65 bouquet is a nice ‘thank you’ size, and $95–$125 is our most popular ‘wow’ size. Is this for a birthday, sympathy, or ‘just because’? And do you want pickup or delivery today?”

Tips for this scenario

-Give 2-3 anchor prices you actually make every day (ex: $65, $95, $125) so the caller can choose fast.
-Ask occasion + delivery/pickup right away—those two details change the design and the total.
-If you’re designing while talking, offer 2 options: “classic roses” vs “seasonal mix” to keep it simple.

Common Mistakes to Avoid

!Giving a single price too early (ex: “$75”) without asking size + vase + delivery zip—then you’re stuck when they want more.

!Saying “It depends” with no helpful range—callers hang up and call the next florist.

!Forgetting to ask delivery vs pickup until the end—delivery fees and timing are a big part of the total.

!Quoting wedding flowers without checking the date/availability first—then you waste time on a quote you can’t fulfill.

!Not explaining what’s included (vase, ribbon, card, delivery window)—customers compare you to a cheaper quote that includes less.

Pricing Inquiry Response Scripts for Florists

Standard “How much are your bouquets?” (quick answer + next step)

Tips for this scenario

Common Mistakes to Avoid

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Pro Tips

Frequently Asked Questions