Review & Referral Scripts
Review & Referral Request Scripts for Lawyers
In the legal profession, your reputation is your most valuable asset. Since a single litigation case can be worth over $50,000, high-quality reviews and steady referrals are the lifeblood of a growing practice, helping potential clients trust you before they even walk into your office.
Post-Closing Review Request
Use this script immediately after a successful real estate closing or contract signing when the client is relieved and happy.
It was a pleasure helping you navigate this closing today. I'm so glad we could get everything signed and finalized on schedule. Since most people find their attorney through online searches, would you mind leaving a quick Google review about your experience with our firm? It helps other people in our community find reliable legal help when they need it most. I’ll send you a direct link right now to make it easy!
Tips for this scenario
- -Send the link via text while they are still in the office so they can do it before they start moving into their new home.
- -Mention a specific detail of the case you helped with to make the request feel personal.
Common Mistakes to Avoid
!Violating attorney-client privilege by mentioning specific case outcomes or settlement amounts in public review responses.
!Waiting too long after the 'win' to ask for a review; the client's gratitude fades quickly once the invoice is paid.
!Offering 'discounts' or 'cash' for reviews, which can violate Bar Association ethics rules in many states.
!Letting negative reviews sit without a professional response, which makes it look like you don't care about client satisfaction.
!Failing to have a system to answer new leads while you are in court, which results in potential $5,000+ cases going to your competitors.
