Review & Referral Request Scripts for Lawyers
In the legal profession, your reputation is your most valuable asset. Since a single litigation case can be worth over $50,000, high-quality reviews and steady referrals are the lifeblood of a growing practice, helping potential clients trust you before they even walk into your office.
Post-Closing Review Request
Use this script immediately after a successful real estate closing or contract signing when the client is relieved and happy.
It was a pleasure helping you navigate this closing today. I'm so glad we could get everything signed and finalized on schedule. Since most people find their attorney through online searches, would you mind leaving a quick Google review about your experience with our firm? It helps other people in our community find reliable legal help when they need it most. I’ll send you a direct link right now to make it easy!
Tips for this scenario
- -Send the link via text while they are still in the office so they can do it before they start moving into their new home.
- -Mention a specific detail of the case you helped with to make the request feel personal.
Common Mistakes to Avoid
Pro Tips
- 1.Set up a QR code on a high-quality acrylic stand at your reception desk that links directly to your Google Business profile.
- 2.Timing is everything—the best time to ask for a review is the moment you deliver good news about a settlement or a court ruling.
- 3.Use an AI service like SkipCalls to handle intake calls while you are in depositions or court so you can follow up with review requests later without losing new business.
- 4.Add a 'Leave a Review' link to your email signature that all staff members use for outgoing client communication.
- 5.Create a 'Preferred Partners' list for your clients that includes the professionals who refer business to you, creating a win-win cycle.
Frequently Asked Questions
Is it ethical for lawyers to ask for Google reviews?
Yes, in most jurisdictions, it is perfectly ethical to ask for honest feedback. However, you should never offer compensation (like a discount on fees) in exchange for a review, as this can be seen as purchasing testimony or violating advertising rules.
How do I handle a review from someone who wasn't actually a client?
You can flag the review for removal on Google if it's from a non-client or a 'fake' profile. In your response, politely state that you have no record of a client by that name in your files and invite them to contact the office to verify their identity.
What if a client mentions the specific settlement amount in their review?
Even if the client discloses it, you should not confirm it in your response. Simply thank them for their feedback and acknowledge the successful conclusion of their legal matter to maintain your professional obligations.
Can I use reviews in my law firm's print advertising?
Usually yes, but check your state's Bar rules. Most require a disclaimer stating that 'prior results do not guarantee a similar outcome' whenever you use testimonials or case results in marketing.
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