Review & Referral Request Scripts for Property Managers
Reviews and referrals are a force multiplier for property managers because owners don’t hire “a company”—they hire trust. One strong Google review from a landlord with a 10-unit building can be worth $2,000+/month in management fees, while one unresolved tenant complaint can scare off owners who are interviewing 2–3 managers. These scripts help you ask at the right moments (move-in, renewal, maintenance win, onboarding) without sounding pushy or getting dragged into tenant drama on a public thread.
Google Review Request (Right After a Smooth Tenant Placement)
Use after you’ve delivered keys, collected move-in funds, and the tenant placement is complete.
“Hi [Owner Name], quick check-in—[Tenant Name] is moved in, the lease is fully executed, and we’ve got the condition photos on file. If you feel like we handled the placement well, would you leave a quick Google review for our property management team? Owners usually mention the address or ‘tenant placement’ and how communication went—it really helps when a landlord with a 5–10 unit building is comparing managers. I can text you the direct link so it takes 30 seconds.”
Tips for this scenario
- -Ask after a concrete milestone: lease signed + funds received + keys delivered.
- -Suggest what to mention: ‘tenant placement,’ ‘screening,’ ‘communication,’ ‘rent-ready,’ ‘move-in.’
- -Send a direct Google review link by text so they don’t have to search you.