Client Retention Scripts
Client Retention Call Scripts for Realtors
In real estate, a single missed call can cost you a $20,000 listing commission or a $15,000 buyer's side deal. These scripts are designed to help you nurture your database and secure repeat business without sounding like a telemarketer during your busy showing schedule.
Post-Closing 30-Day Check-In
Call the client one month after they move into their new home to ensure everything is going well.
Hi [Client Name], it is [Your Name] from [Brokerage]. I was just driving past your neighborhood and wanted to see how the first month in the new house has been. Are you all unpacked, or are there still a few boxes hiding in the garage? I also wanted to remind you that I have a great list of local plumbers and electricians if you need any help getting things exactly how you want them. My goal is to be your real estate resource for life, not just for the closing.
Tips for this scenario
- -Mention a specific detail you remember from their home search to show you were listening.
- -Offer a specific vendor recommendation even if they do not ask for one yet.
Common Mistakes to Avoid
!Answering the phone during a showing, which makes the current buyer feel unimportant.
!Failing to ask for a referral at the end of every positive conversation.
!Letting a Zillow lead go to a generic voicemail where they will just call the next agent.
!Sounding rushed or distracted when a past client calls with a question.
!Not having a CRM or system to remind you of house anniversaries and birthdays.
