Client Retention Call Scripts for Realtors
In real estate, a single missed call can cost you a $20,000 listing commission or a $15,000 buyer's side deal. These scripts are designed to help you nurture your database and secure repeat business without sounding like a telemarketer during your busy showing schedule.
Post-Closing 30-Day Check-In
Call the client one month after they move into their new home to ensure everything is going well.
Hi [Client Name], it is [Your Name] from [Brokerage]. I was just driving past your neighborhood and wanted to see how the first month in the new house has been. Are you all unpacked, or are there still a few boxes hiding in the garage? I also wanted to remind you that I have a great list of local plumbers and electricians if you need any help getting things exactly how you want them. My goal is to be your real estate resource for life, not just for the closing.
Tips for this scenario
- -Mention a specific detail you remember from their home search to show you were listening.
- -Offer a specific vendor recommendation even if they do not ask for one yet.
Common Mistakes to Avoid
Pro Tips
- 1.Use a professional answering service like SkipCalls to handle inquiries when you are at an open house or showing properties.
- 2.Always mention a specific recent sale in their neighborhood to prove you are the local expert.
- 3.Record a personalized video message and text it to them after the call to stay top-of-mind.
- 4.Keep a list of 'Top 5 Vendors' ready at all times to provide immediate value to homeowners.
- 5.If you miss a call from a new lead, try to text them back within 60 seconds to stop them from calling competitors.
Frequently Asked Questions
When is the best time of day to make retention calls?
Tuesday through Thursday between 10:00 AM and 11:30 AM is usually best, as people have settled into their work week but are not yet in weekend mode.
How often should I contact my past clients?
A good rule of thumb is 'The Rule of Four'—four meaningful touches per year, including an annual home value update and seasonal check-ins.
What if they tell me they are not interested in selling right now?
That is perfectly fine! Pivot the conversation to being their local resource for contractors, market news, or neighborhood events.
Is it okay to use an AI assistant to answer my calls?
Yes, especially in real estate. It is much more professional to have an AI assistant like SkipCalls handle a lead than to let it go to a full mailbox or answer while you are clearly driving or distracted.
Never Lose a $20,000 Listing Commission to Voicemail Again
SkipCalls uses AI to answer your phone 24/7 with your own voice, booking showings and capturing leads while you are busy with clients. Perfect for Realtors who need to stay professional during every showing.
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