Phone Etiquette
Phone Etiquette Guide for Realtors
In real estate, a missed call isn't just a notification; it's a potential $20,000 listing commission walking out the door. This guide ensures you maintain a high-end professional image while balancing the chaos of showings, open houses, and late-night Zillow inquiries.
The Three-Ring Rule for Zillow Leads
Buyers browsing Zillow at 8 PM are often ready to see a home tomorrow. If you don't answer within three rings, they are already clicking the 'Contact Agent' button for the next listing. Speed to lead is the single biggest factor in winning new buyer representations. If you are in a showing and cannot pick up, an AI receptionist like SkipCalls can engage them immediately, ensuring they don't move on to your competitor.
Key takeaway: Speed wins the relationship, as the first agent to answer usually secures the buyer.
The Professional Greeting and Branding
Avoid the generic 'Hello?' which makes you sound like a hobbyist rather than a professional. Use a structured greeting: 'Hi, this is [Name] with [Brokerage], how can I help you find your dream home today?' This immediately establishes your authority and helps the caller know they reached the right person for their real estate needs. It’s particularly important for referral leads who expect a high-caliber first impression.
