The True Cost of Missed Calls for Realtors
In real estate, speed to lead is the only metric that matters. Statistics show that 78% of home buyers and sellers work with the first agent who answers their call, meaning one missed ring is often a $15,000 commission handed directly to your competitor.
Calculated as a standard 3% commission on a $600,000 listing which is the most common target for active agents.
Your chances of converting a lead drop by 400% if you wait just 10 minutes to respond instead of five.
The highest volume of Zillow and Realtor.com inquiries happen after business hours when most agents are unavailable.
The average online lead calls up to five different agents in a row until they reach a live human being.
Even warm referrals are 50% less likely to leave a message than they are to talk to a live professional.