Review & Referral Request Scripts for Realtors
In real estate, a single 5-star review can be the deciding factor for a seller choosing between you and a competitor for a $20,000 listing commission. These scripts help you capture that social proof and turn every successful closing into a referral engine.
Post-Closing Buyer Review Request
Use this via text or email 24-48 hours after your buyer gets their keys and the excitement is at its peak.
Congratulations again on the new home! I’m so happy we were able to get your offer accepted in such a competitive market. Would you mind taking 60 seconds to leave a Google review about our time working together? Reviews from happy homeowners like you help me stand out when other buyers are looking for a reliable agent. I’ve made it easy with this link right here!
Tips for this scenario
- -Send the link directly to their phone so they can do it while sitting in their new living room.
- -Mention a specific win, like 'beating out five other offers,' to remind them of your value.
Common Mistakes to Avoid
Pro Tips
- 1.Set up an automated 'Thank You' gift (like a branded cutting board) that arrives 3 days after closing with a QR code for a review.
- 2.Use SkipCalls to ensure every potential $15,000 commission call is answered professionally even when you're in a listing presentation.
- 3.Take a 'Sold' photo with your clients and tag them on social media before asking for the review to build rapport.
- 4.Categorize your CRM contacts by 'Likely to Refer' so you can send them quarterly market updates.
- 5.Include your Google Review link in your email signature so every communication is a subtle reminder.
Frequently Asked Questions
Can I offer a gift card in exchange for a Google review?
Technically, Google’s terms of service prohibit incentivizing reviews with money or gifts. Instead, offer the gift as a 'Thank You' for their business, and ask for the review separately.
What is the best time of day to send a review request?
Tuesday or Wednesday mornings around 10:00 AM are usually best. Avoid Friday afternoons when people are checking out for the weekend or busy with moving trucks.
Should I ask for reviews on Zillow or Google?
Google is better for your overall local search ranking, but Zillow is specific to the industry. Ideally, ask for Google first, then ask them to copy-paste it to Zillow if they have extra time.
How do I ask for a referral without sounding desperate?
Frame it as a way for you to help people they care about. Use phrases like 'If you know anyone who needs help navigating this market' rather than 'I need more business.'
Stop Losing $20,000 Listing Commissions to Voicemail
Don't let a missed call during an open house cost you a client. Use SkipCalls to answer every lead 24/7, book showings automatically, and keep your professional reputation spotless while you're busy closing deals.
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