Pricing Inquiry Response Scripts for Chiropractors
Pricing calls hit chiropractors differently: most callers are in pain, comparing offices fast, and they want a number before they commit. The right script helps you quote confidently without overpromising, and it keeps the call moving toward the fastest next step—getting them scheduled.
1) Standard “How much is an adjustment?” (new patient)
Use when a new patient asks for a quick price without giving details.
“Totally—happy to share. For most new patients, your first visit is an exam and consultation, and it runs $125 to $200 depending on whether we need X-rays. A regular adjustment visit after that is usually $60 to $90. The best way to give you the exact price is to book your first visit so the doctor can see what’s going on—do you want the first available appointment today or tomorrow?”
Tips for this scenario
- -Use the words “first visit” vs. “adjustment” so you don’t accidentally quote the follow-up price for a brand-new patient.
- -Always pair a price range with the next step: book the consult.
- -If they sound in acute pain, offer the earliest slot before going deeper on pricing.