How do you upsell without sounding like you’re selling?

Tie the offer to what they just told you and make it optional. Say, “Most patients with X do best with…” and offer a next step that improves speed or safety (like holding follow-up spots or starting with a consult before adjusting).

When should you mention X-rays on the phone?

When the caller mentions a car accident, recurring episodes, or long-lasting pain. Keep it tentative: “The doctor may recommend X-rays ($100–$300) after the exam to document and plan safely.”

What’s the easiest chiropractic upsell on the first call?

Pre-booking follow-up visits. It helps the patient recover faster and prevents them from waiting for openings, and it doesn’t require a long explanation.

How do you pitch a treatment package ($500–$1,500) ethically?

Present it after the first visit when you have findings and goals. Give two options (pay per visit vs. package), tie the plan to milestones and a timeline, and make it clear they can choose what fits their budget.

What if the caller is price shopping and only wants a quick adjustment?

Stay calm and clear: explain that new issues start with a consultation/exam ($75–$200) so the adjustment is safe and targeted. Then book the soonest slot and avoid long pitches—speed beats debate.

How do you stop losing callers when you can’t answer during adjustments?

Use a system that answers 24/7, books the appointment, and captures the reason for the visit so you can follow up fast. Many clinics use an AI receptionist workflow so acute pain callers don’t go to the next office.

Upselling & Cross-Selling Guide

Upselling & Cross-Selling Call Guide for Chiropractors

You can upsell in a chiropractic office without sounding salesy—if you tie the offer to what the patient just told you (pain level, injury type, goals, and schedule). This guide gives you exact call moments, bundles, and “say it like this” phrases you can use today, even when you’re stuck in a treatment room and can’t pick up every ring.

1) The calls you actually get (and what they’re really asking for)

Most inbound calls are not “shopping” calls in the patient’s mind—they’re relief calls. You’ll hear phrases like “My back is out,” “I tweaked my neck,” “I have sciatica down my leg,” “I was in a car accident,” or “I can’t turn my head.” Your job on the phone is to translate that into the right next step (same-day visit, exam + adjustment, imaging, or a plan). Common call types you can map to upsells/cross-sells: - Acute flare-up (weekend warriors on Mondays): often needs an exam + initial adjustment, then a short plan (2–3 visits that week). - Sciatica/radiating pain: often needs a focused exam, possible X-rays, and a plan to stabilize and reduce inflammation. - Post–car accident: often needs documentation, possible X-rays ($100–$300), and a structured treatment package ($500–$1,500). - “I’ve had this for months”: ideal for a care plan and re-eval checkpoints. - Maintenance/“I just need a tune-up”: perfect for a monthly maintenance plan. Big phone frustration unique to chiropractic: you can’t answer during an adjustment. Pausing mid-adjustment to upsell is unprofessional, so your best upsell happens either (1) at booking, (2) right after the first visit, or (3) at a re-exam checkpoint. If you miss the call, they often call the next office that can see them first.

8) Training phrases and mini-scripts (so your team can upsell without being pushy)

Train your front desk (or whoever answers) to sound like a calm guide. The tone is: clear, helpful, and confident. Core scripts you can copy/paste into your phone playbook: - Fast booking + gentle upsell: “We can get you in today at 3:10 or tomorrow at 9:20. Since this sounds acute, do you want me to hold two follow-up spots this week so you’re not waiting if it flares again?” - Consult vs. ‘just an adjustment’: “We can definitely help. For a new issue, the first visit is a consultation and exam so the doctor can adjust you safely. That first visit is usually $75–$200 depending on what’s needed.” - Sciatica caller: “Since it’s going down the leg, we’ll start with an exam to see what’s irritating the nerve. After that, most patients do best with a short burst of visits in the first week to calm it down.” - Car accident caller: “Because it was a car accident, the doctor usually recommends an exam first, and sometimes X-rays ($100–$300) to document and plan care. After the exam, we can talk through a treatment plan if needed.” - Maintenance seed (after they say it keeps returning): “Once we get this settled, we can also talk about a simple monthly maintenance visit—most people find it prevents the ‘back went out’ cycle.” - Price shopper: “An adjustment visit is typically $50–$100. If it’s your first time here, we start with a consult so we’re treating the right thing. The fastest way to keep costs down is to get you scheduled early before it becomes a bigger flare-up.” If you miss calls because you’re mid-adjustment, a 24/7 answering setup (like SkipCalls) can book the consult, capture the injury details, and leave you a transcript—so you can call back with the right plan instead of playing phone tag.

Key takeaway: Use simple, clinical language and offer one clear next step—then a small upgrade that improves speed or safety.

Upselling & Cross-Selling Call Guide for Chiropractors

1) The calls you actually get (and what they’re really asking for)

Explore SkipCalls

2) Call “signal words” that trigger an upsell opportunity (no guessing)

3) Timing: when to upsell without disrupting care (and without feeling pushy)

4) Bundles that sell well in chiropractic (with realistic prices)

5) Maintenance plan pitches that patients actually accept

6) Seasonal upgrade offers built for chiropractic (use these on calls)

7) Add-on suggestions that feel clinical, not salesy

8) Training phrases and mini-scripts (so your team can upsell without being pushy)

Step-by-Step Process

Open the call with speed (availability first)

Ask the 3-question triage

Confirm the right first visit type and price range

Offer one upgrade that reduces friction

Plant one seed for bigger items (don’t pitch hard)

Document a ‘reason to buy’ note

After visit one, present the plan with two options

At re-exam, transition to maintenance

Pro Tips

Frequently Asked Questions