Review & Referral Request Scripts for Chiropractors
Reviews and referrals are huge in chiropractic because most new patients are in pain and calling multiple offices. The fastest office to answer and the most trusted office (great Google reviews) usually wins the appointment—especially for sciatica flare-ups, acute low back pain, and post–car accident cases. The scripts below are built for real clinic flow: you’re hands-on at the adjustment table, you can’t stop mid-adjustment, and you still need consistent review and referral asks that feel natural.
1) Post-Adjustment Google Review Ask (in the treatment room)
Use right after an adjustment when the patient says they feel looser or their pain dropped.
“I’m glad that helped—your range of motion already looks better. Quick favor: would you leave us a Google review about today’s visit? It helps other people with back pain or sciatica know they can get in and get relief. If you mention what you came in with and how you feel after the adjustment, that’s perfect. I can text you the link so it takes 30 seconds.”
Tips for this scenario
- -Ask right after a win: pain down, easier turning, less numbness, better sleep.
- -Tell them exactly what to write: their problem (neck pain, low back, sciatica) + result + how your team treated them.
- -Have the front desk text the link before they even stand up from the table.
Common Mistakes to Avoid
Pro Tips
- 1.Build the ask into your flow: after the adjustment when they say “that feels better,” you ask once, then the front desk sends the link at checkout.
- 2.Use condition-specific prompts: “If you can mention sciatica relief,” “If you can mention headaches improved,” “If you can mention we explained your X-rays.”
- 3.Make it fast on mobile: short Google link + one-tap text message; no long forms.
- 4.Create a “referral forward text” your staff can paste: “My chiropractor helped my neck/low back—call [Clinic] at [Phone] to get in.”
- 5.If you miss calls while you’re hands-on, set up a 24/7 receptionist like SkipCalls so new patients in pain can book immediately instead of calling the next chiropractor.
Frequently Asked Questions
When should you ask a chiropractic patient for a Google review?
Ask right after a clear win: pain dropped, range of motion improved, or they say “I feel looser.” If it’s a new patient, ask at checkout after the first visit ($75–$200 consult or $50–$100 adjustment). For care plans, ask around visit 2–3 when they can describe progress “so far.”
What should you tell patients to write in a chiropractic review?
Have them include 3 things: what brought them in (neck pain, low back pain, sciatica, headaches), what happened at the visit (exam, adjustment, X-rays explained), and what changed (less pain, better sleep, easier sitting/standing). That’s what future patients look for when choosing a chiropractor.
Can you give discounts or gifts for Google reviews at a chiropractic office?
Don’t offer discounts, cash, or gifts in exchange for Google reviews—Google can remove them and it can look sketchy in healthcare. If you want to incentivize word-of-mouth, do a referral thank-you (like a monthly foam roller giveaway) that’s not tied to posting a review.
How do you respond to a negative review that says the adjustment made them worse?
Reply calmly and invite them to contact you privately. Offer a prompt re-check because symptoms can change after care and you want to assess movement and update the plan. Don’t argue and don’t share any private health details in public.
What’s the easiest way to get more referrals without sounding pushy?
Ask right after they share a win and match their exact problem: “If you know anyone with sciatica…” or “If you know anyone with headaches from desk work…” Then offer a forwardable text so they can refer without explaining everything.
How do you keep review and referral requests consistent when you’re busy and can’t answer the phone?
Use a simple system: one verbal ask from you, then a text link from your front desk, plus one friendly follow-up at the next visit if they promised. For calls, an AI receptionist like SkipCalls can capture after-hours and between-patient calls and book them automatically so you don’t lose pain patients to faster clinics.
Stop missing new-patient calls at your chiropractic clinic
When you’re hands-on at the adjustment table, you can’t grab every call—especially on Mondays and during sciatica flare-ups. SkipCalls can answer 24/7, book appointments, filter spam, and send you call transcripts so you win the “first available” race while you focus on care ($19.99/month).
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