Review & Referral Scripts

Review & Referral Request Scripts for Chiropractors

Reviews and referrals are huge in chiropractic because most new patients are in pain and calling multiple offices. The fastest office to answer and the most trusted office (great Google reviews) usually wins the appointment—especially for sciatica flare-ups, acute low back pain, and post–car accident cases. The scripts below are built for real clinic flow: you’re hands-on at the adjustment table, you can’t stop mid-adjustment, and you still need consistent review and referral asks that feel natural.

1) Post-Adjustment Google Review Ask (in the treatment room)

Use right after an adjustment when the patient says they feel looser or their pain dropped.

“I’m glad that helped—your range of motion already looks better. Quick favor: would you leave us a Google review about today’s visit? It helps other people with back pain or sciatica know they can get in and get relief. If you mention what you came in with and how you feel after the adjustment, that’s perfect. I can text you the link so it takes 30 seconds.”

Tips for this scenario

-Ask right after a win: pain down, easier turning, less numbness, better sleep.
-Tell them exactly what to write: their problem (neck pain, low back, sciatica) + result + how your team treated them.
-Have the front desk text the link before they even stand up from the table.

Common Mistakes to Avoid

!Asking for a review while you’re mid-adjustment or palpation—patients feel like you’re distracted.

!Saying “Leave us a review if you can” without telling them what to mention (condition + result).

!Waiting until care is finished to ask—most patients forget by then, especially in long packages ($500–$1,500).

!Arguing with a negative review online or sharing extra health details in your reply.

!Offering discounts or gifts for Google reviews (can get reviews removed and hurt trust).

Frequently Asked Questions

When should you ask a chiropractic patient for a Google review?

Ask right after a clear win: pain dropped, range of motion improved, or they say “I feel looser.” If it’s a new patient, ask at checkout after the first visit ($75–$200 consult or $50–$100 adjustment). For care plans, ask around visit 2–3 when they can describe progress “so far.”

What should you tell patients to write in a chiropractic review?

Have them include 3 things: what brought them in (neck pain, low back pain, sciatica, headaches), what happened at the visit (exam, adjustment, X-rays explained), and what changed (less pain, better sleep, easier sitting/standing). That’s what future patients look for when choosing a chiropractor.

Can you give discounts or gifts for Google reviews at a chiropractic office?

Don’t offer discounts, cash, or gifts in exchange for Google reviews—Google can remove them and it can look sketchy in healthcare. If you want to incentivize word-of-mouth, do a referral thank-you (like a monthly foam roller giveaway) that’s not tied to posting a review.

How do you respond to a negative review that says the adjustment made them worse?

Reply calmly and invite them to contact you privately. Offer a prompt re-check because symptoms can change after care and you want to assess movement and update the plan. Don’t argue and don’t share any private health details in public.

What’s the easiest way to get more referrals without sounding pushy?

Ask right after they share a win and match their exact problem: “If you know anyone with sciatica…” or “If you know anyone with headaches from desk work…” Then offer a forwardable text so they can refer without explaining everything.

How do you keep review and referral requests consistent when you’re busy and can’t answer the phone?

Use a simple system: one verbal ask from you, then a text link from your front desk, plus one friendly follow-up at the next visit if they promised. For calls, an AI receptionist like SkipCalls can capture after-hours and between-patient calls and book them automatically so you don’t lose pain patients to faster clinics.