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Review & Referral Scripts

Review & Referral Request Scripts for Cleaning Companies

In the cleaning industry, trust is everything because you are literally entering someone's private space. Reviews are the digital equivalent of a neighbor's recommendation, helping you secure those high-value $300 move-out cleans and recurring weekly contracts without having to defend your pricing.

Immediate Post-Job Review Request

Sent via text or said in person right after a deep clean or move-out service is completed.

I am so glad we could get your home sparkling today! We especially focused on those baseboards and the kitchen grease like you requested. If you are happy with how everything looks, would you mind leaving us a quick Google review? It helps other local families find us and means the world to our small team. I can text you the direct link right now to make it easy.

Tips for this scenario

  • -Ask while the house still smells like fresh lemons and the client is most impressed.
  • -Mention a specific detail you cleaned to show you went the extra mile.

Common Mistakes to Avoid

!Answering the phone while the vacuum is running in the background, making you sound unprofessional.
!Waiting too long to ask for a review—clients forget how great the house looked after 48 hours.
!Forgetting to include a direct link to the review page in your text messages.
!Ignoring negative reviews instead of using them as an opportunity to show your customer service.
!Not having a dedicated person or AI system like SkipCalls to handle inquiries while your hands are literally in soapy water.

Pro Tips

  • 1.Take 'Before and After' photos of stove tops or shower tile and text them to the client with your review link.
  • 2.Print business cards with a QR code that goes straight to your Google Review page and leave them on the kitchen counter.
  • 3.Offer a small 'thank you' like a free fridge cleaning for clients who leave a detailed review with photos.
  • 4.If a customer calls while you are working, use SkipCalls to book the appointment for you so you don't lose the lead to a faster competitor.
  • 5.Ask for referrals specifically during the holidays or spring cleaning season when demand is highest.

Frequently Asked Questions

Is it okay to offer a discount in exchange for a Google review?

Technically, Google’s terms forbid 'incentivizing' reviews with money or gifts. Instead, frame it as a 'thank you' for their feedback or offer discounts for referrals, which is perfectly fine.

What if a client complains about the price on the phone?

Focus on the value and the 'deep' nature of your work. Explain that your $300 price includes the details others miss, like inside the oven and behind the fridge.

When is the best time to send a review request text?

Within 1 to 2 hours after the job is finished. You want them to see the clean house first, but you want the 'wow factor' to still be fresh.

How do I handle clients who always promise to review but never do?

Don't pester them. After two polite follow-ups, move them to your 'referral' list instead and ask if they know anyone else who needs service.

Stop Choosing Between Scrubbing Floors and Answering Leads

Don't let a $400 move-out clean go to a competitor just because your hands were in gloves. SkipCalls' AI receptionist answers your cleaning business calls 24/7, books appointments, and ensures you never miss a quote while you're busy making homes sparkle.

More Resources for Cleaning Companies