4) Qualify callers quickly: the 60-second triage (with pest-specific questions)
You don’t need a 10-minute interrogation to book. You need a fast triage that answers: what pest, how urgent, where, and how soon you can help. Use a consistent checklist so any tech, spouse, or office helper can do it.
The 60-second triage (ask in this order):
1) “What are you seeing?” (bugs, droppings, bites, scratching, nest, swarm)
2) “Where is it happening?” (kitchen, bedroom, attic, crawl space, wall void, garage, yard)
3) “When did it start and is it getting worse?” (today vs. weeks)
4) “Is anyone at risk?” (kids, pets, allergies, stings, bites, asthma)
5) “Have you used anything already?” (foggers, sprays, traps—important for safety and bed bugs)
6) “Is this a house, apartment, or business?” (access, units, hours)
7) “What’s the address and best callback number?” (confirm twice)
Pest-specific add-ons (only if relevant):
- Bed bugs: “Any live bugs seen? Bites mostly at night? Have you traveled or brought in used furniture?”
- Termites: “Any mud tubes, swarmers, or damaged wood? Is this for a sale/refinance?”
- Rodents: “Any droppings, gnaw marks, or scratching at night? Any pets that might have found one?”
- Wasps/hornets: “Is the nest near a doorway or play area? Has anyone been stung?”
Qualify budget without scaring people off:
“Most one-time treatments run about $150–$400 depending on the pest and size of the home. Bed bug work is usually $1,000–$3,000. Termite treatment can be $500–$2,500 after inspection. The fastest way is to get you on the schedule—what time window works today or tomorrow?”
Key takeaway: Use a consistent 60-second triage to identify pest, location, urgency, safety risk, and the next available appointment.