Review & Referral Scripts
Review & Referral Request Scripts for Pest Control Companies
Reviews and referrals hit differently in pest control because customers are often stressed (rodents, bed bugs, wasps) and they choose the company that feels fastest and most trustworthy. The right words—right after you finish a treatment—can turn a one-time $150–$400 job into quarterly service and steady referrals without sounding pushy.
Google Review Request (Right After You Finish the Job, On-Site)
Use this as you’re packing up your sprayer or closing out the invoice while the customer is relieved.
“Before I pull out, can I ask a quick favor? If today’s treatment helped and you feel good about the plan we set for the ants/roaches/rodents, would you leave us a quick Google review? Most people pick a pest company based on reviews, especially for urgent stuff like this. I can text you the link right now—what number should I send it to? And if anything changes over the next few days, call me and we’ll make it right.”
Tips for this scenario
- -Tie it to the exact problem they called about (ants in the kitchen, mice in the attic, wasps at the eaves). Specific reviews convert better.
- -Ask while they’re most relieved—right after you show the entry points, bait stations, or the nest removal result.
- -Always add the “call me and we’ll fix it” line to prevent surprise negative reviews.
Common Mistakes to Avoid
!Asking for a review before you explain what you did (bait stations, cracks sealed, chemical dry time). Customers won’t review what they don’t understand.
!Sending a generic “Please review us” text with no mention of the pest. Pest-specific reviews (“mice in attic,” “German roaches,” “wasp nest removal”) drive more calls.
!Waiting a week to ask. By then they’ve forgotten the relief, or they’ve called someone else for a follow-up question.
!Ignoring the “still seeing bugs” concern and letting it turn into a 1-star review. A quick recheck offer prevents most blowups.
!Missing calls after-hours during rodent season or bed bug panic—then asking for reviews later. Customers remember the first response time more than anything.
