Review & Referral Request Scripts for Pest Control Companies
Reviews and referrals hit differently in pest control because customers are often stressed (rodents, bed bugs, wasps) and they choose the company that feels fastest and most trustworthy. The right words—right after you finish a treatment—can turn a one-time $150–$400 job into quarterly service and steady referrals without sounding pushy.
Google Review Request (Right After You Finish the Job, On-Site)
Use this as you’re packing up your sprayer or closing out the invoice while the customer is relieved.
“Before I pull out, can I ask a quick favor? If today’s treatment helped and you feel good about the plan we set for the ants/roaches/rodents, would you leave us a quick Google review? Most people pick a pest company based on reviews, especially for urgent stuff like this. I can text you the link right now—what number should I send it to? And if anything changes over the next few days, call me and we’ll make it right.”
Tips for this scenario
- -Tie it to the exact problem they called about (ants in the kitchen, mice in the attic, wasps at the eaves). Specific reviews convert better.
- -Ask while they’re most relieved—right after you show the entry points, bait stations, or the nest removal result.
- -Always add the “call me and we’ll fix it” line to prevent surprise negative reviews.
Common Mistakes to Avoid
Pro Tips
- 1.Build your “review ask” into your closeout routine: invoice, quick recap of treatment, then ask for the Google review while they’re still relieved.
- 2.Always offer to text the link on the spot. Customers won’t hunt for your Google page after dealing with roaches or a wasp nest.
- 3.Use customer language in your ask: “bugs,” “mice,” “wasps,” “bed bugs,” “little ants in the kitchen”—then translate it into your plan so they feel heard.
- 4.When you do quarterly service, ask for the review after the first visit goes well, not after the third. The first impression is strongest.
- 5.If you miss calls because you’re in a crawl space or wearing a respirator, tools like SkipCalls can answer 24/7, capture the pest details, and book the appointment so you don’t lose urgent jobs to the first company that picks up.
Frequently Asked Questions
When is the best time to ask for a Google review in pest control?
Ask right after you finish and recap what you did—when they feel relief. If you were geared up or rushed, send a text 30–60 minutes after you leave with the review link.
What should you ask customers to mention in the review?
Have them mention the pest and the outcome: “ants in kitchen,” “mice in attic,” “wasp nest removed,” “bed bug plan explained,” plus speed and communication. Pest-specific reviews get you more calls than generic “great service.”
How do you handle “I’m still seeing bugs” without triggering a bad review?
Set expectations during the recap: some activity can happen after treatment as pests move through treated areas. Then give one clear next step: “If you still see activity in X days, call/text and we’ll schedule a recheck.”
Is it okay to offer a referral discount in pest control?
Yes—keep it simple and tied to service, like “$25 off your next quarterly visit” when a referred customer books. Make sure it’s easy to explain and easy to apply.
How do you get more reviews if you’re always missing calls and running job to job?
Use a set follow-up rhythm: same-day text with the link, then a 2–3 day check-in. If calls are getting missed while you’re working, an AI answering service like SkipCalls can capture customer info and keep your schedule full while you focus on the treatment.
Stop missing pest control calls while you’re in an attic, crawl space, or mid-treatment
SkipCalls answers your pest control calls 24/7, filters spam, captures the pest problem (ants, roaches, rodents, bed bugs, wasps), and can book jobs automatically—so you land more $150–$400 urgent treatments and more recurring quarterly service without living on your phone.
More Resources for Pest Control Companies
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Business Hours Optimization
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Communication Checklists
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Emergency Call Protocol
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Lead Response Templates
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Missed Call Cost Analysis
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No-Show Follow-Up Templates
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Customer Onboarding Checklist
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Phone Scripts
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Phone Setup Guide
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Pricing Inquiry Scripts
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Seasonal Call Guide
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Upselling & Cross-Selling Guide
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Voicemail Greetings
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