Review & Referral Scripts
Review & Referral Request Scripts for Print Shops
In the printing business, your reputation is as important as your ink quality. A single $2,000 signage project often starts with a customer checking your Google reviews to see if you hit deadlines and match colors accurately. These scripts help you turn every business card run and banner order into a marketing engine for your shop.
The 'Fresh Ink' Review Request
Use this right after a customer picks up their order and confirms they love the quality.
I am so glad those brochures came out exactly how you wanted; the 100lb gloss cover really makes the photos pop. Since we are a local shop, word-of-mouth is how we keep our presses running. Would you mind leaving us a quick Google review about the print quality or our turnaround time? It helps other local businesses find us when they need marketing materials. I can text you a direct link right now to make it easy!
Tips for this scenario
- -Ask while they are holding the physical product and feeling the paper weight.
- -Mention a specific detail like color matching or paper stock to make it personal.
Common Mistakes to Avoid
!Asking for reviews via email days later instead of at the counter when they see the finished product.
!Not responding to negative reviews, which makes it look like you don't care about print quality.
!Forgetting to ask for referrals from your 'Rush Job' customers who are usually the most relieved and grateful.
!Letting the phone ring off the hook while you are weeding vinyl or cutting cardstock, which loses you the next job.
!Failing to mention specific services like 'Large Format' or 'Vehicle Wraps' when asking for referrals.
