Review & Referral Scripts

Review & Referral Request Scripts for Print Shops

In the printing business, your reputation is as important as your ink quality. A single $2,000 signage project often starts with a customer checking your Google reviews to see if you hit deadlines and match colors accurately. These scripts help you turn every business card run and banner order into a marketing engine for your shop.

The 'Fresh Ink' Review Request

Use this right after a customer picks up their order and confirms they love the quality.

I am so glad those brochures came out exactly how you wanted; the 100lb gloss cover really makes the photos pop. Since we are a local shop, word-of-mouth is how we keep our presses running. Would you mind leaving us a quick Google review about the print quality or our turnaround time? It helps other local businesses find us when they need marketing materials. I can text you a direct link right now to make it easy!

Tips for this scenario

-Ask while they are holding the physical product and feeling the paper weight.
-Mention a specific detail like color matching or paper stock to make it personal.

Common Mistakes to Avoid

!Asking for reviews via email days later instead of at the counter when they see the finished product.

!Not responding to negative reviews, which makes it look like you don't care about print quality.

!Forgetting to ask for referrals from your 'Rush Job' customers who are usually the most relieved and grateful.

!Letting the phone ring off the hook while you are weeding vinyl or cutting cardstock, which loses you the next job.

!Failing to mention specific services like 'Large Format' or 'Vehicle Wraps' when asking for referrals.

Pro Tips

1.Print a QR code directly on your packing slips that links to your Google Review page.
2.Offer a 'Referral Card' that gives $20 off for the new customer and $20 credit for the person who referred them.
3.Use SkipCalls to handle your phone calls 24/7 so you never miss a $1,000 signage quote while the shop is loud and busy.
4.Send a photo of the completed project to the customer via text before they pick it up to build excitement.
5.Tag your customers in social media posts featuring their finished banners to get extra digital word-of-mouth.

Frequently Asked Questions

When is the best time to ask a print customer for a review?

The absolute best time is the moment they open the box or see the banner unrolled. Their excitement about the vibrant colors and physical product is at its peak.

What should I do if a customer complains about color matching in a review?

Respond politely and explain that screen colors (RGB) differ from ink colors (CMYK). Offer to show them a physical proof for their next run to ensure they are 100% happy.

How do I get more referrals for high-ticket items like signage?

Focus your referral asks on B2B clients like real estate agents and event planners. They are the ones most likely to need $500 to $5,000 worth of signage regularly.

Is it okay to offer a discount for a Google review?

Google's terms of service technically forbid 'buying' reviews with direct payments, but you can always thank loyal customers with a 'general' thank-you credit for their ongoing support.

Don't Let the Noise of the Press Room Cost You Your Next Big Signage Job

When you are running a large format printer or trimming a 5,000-piece mailer, you can't always answer the phone. SkipCalls acts as your AI receptionist for just $19.99/month, ensuring every rush job inquiry and quote request is captured while you work.

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