Upselling & Cross-Selling Guide
Upselling & Cross-Selling Call Guide for Print Shops
Transform your print shop from a simple order-taker into a high-revenue marketing partner. This guide shows you how to turn a basic $50 business card call into a $500 branding package by identifying what your customers actually need for their events and businesses.
Upgrading the Finish and Feel
When a customer calls for basic flyers or business cards, they often don't know the difference between 80lb text and 16th pt cardstock. Instead of just taking the order, ask about the 'hand-feel' they want. A simple upgrade from standard matte to a soft-touch laminate or spot UV can turn a $150 order into a $250 order. Explain that premium finishes help their brand stand out in a stack of cheap mailers.
Key takeaway: Always offer a 'premium' stock option to increase the average order value by 30% or more.
The Identity Bundle
Rarely does a business only need business cards. If they are calling for 500 cards, they likely need matching letterhead, envelopes, or even 'thank you' inserts for their packaging. Bundle these together as an 'Identity Kit.' Mention that printing them all at once ensures the CMYK colors match perfectly across all materials, which is a major pain point for professional clients.
