Client Retention Scripts
Client Retention Call Scripts for Print Shops
In the printing world, repeat clients are the backbone of your shop's revenue, especially for high-margin large format and recurring brochure orders. These scripts help you navigate a noisy shop floor and tight deadlines to ensure your customers feel valued and return for every trade show and marketing push.
Post-Service Check-in
Call the client 2 days after they pick up a large order like banners or a $500 brochure run.
Hi, this is your name from the print shop. I am calling to make sure your recent order of 500 brochures looked exactly how you expected once you got them under your office lights. We take a lot of pride in our color matching and finishing, so I wanted to verify the folds were crisp and the ink didn't rub. Is there anything else you need for your upcoming project, or did we hit the mark for you? We appreciate your business and want to make sure the quality helps you stand out.
Tips for this scenario
- -Ask specifically about the 'bleed' or 'finish' to show technical expertise.
- -If they have a complaint, offer a partial credit toward their next $200+ signage order immediately.
Common Mistakes to Avoid
!Answering the phone while the offset press or wide-format cutter is running in the background, making it impossible for the client to hear.
!Failing to ask for the 'hard deadline' date immediately, leading to missed expectations and ruined events.
!Not confirming file formats (like asking for high-res PDFs) during the initial call, which delays production later.
!Letting the phone ring to voicemail during the 'election season' or 'event season' rush when customers are desperate for speed.
!Giving a verbal quote without checking current paper stock prices, leading to lost profit on $1,000+ jobs.
