Review & Referral Scripts
Review & Referral Request Scripts for Trucking Companies
In the trucking industry, your reputation is your most valuable asset when negotiating rates with shippers and brokers. High-quality reviews prove that your drivers are punctual and your equipment is reliable, turning a simple $500 hot shot into a long-term $5,000 contract route. These scripts help you turn every successful delivery and signed POD into a marketing tool for your fleet.
Post-Delivery Google Review Request
Send this via text to the shipper or broker immediately after the Proof of Delivery (POD) is signed.
Hi [Name], this is [Your Name] with [Company Name]. We just confirmed the drop-off for the [Load Description] at the receiver. Since we got that delivered safely and on time, would you mind leaving us a quick Google review? Shippers always check our ratings before booking high-value hauls, and your feedback helps us keep our trucks on the road. It only takes 30 seconds, and we really appreciate your business!
Tips for this scenario
- -Include a direct link to your Google Business profile to make it easy.
- -Timing is everything—send the request while the successful delivery is fresh in their mind.
Common Mistakes to Avoid
!Waiting too long to ask for a review after the load is dropped and the BOL is signed.
!Asking for a review after a shipment that had significant damage or major detention issues.
!Not responding to negative reviews, which makes it look like you don't care about your cargo.
!Sounding unprofessional or exhausted on the phone after a long haul; first impressions stick.
!Forgetting to ask brokers for more work after proving your reliability on a tough lane.
