Review & Referral Request Scripts for Trucking Companies
In the trucking industry, your reputation is your most valuable asset when negotiating rates with shippers and brokers. High-quality reviews prove that your drivers are punctual and your equipment is reliable, turning a simple $500 hot shot into a long-term $5,000 contract route. These scripts help you turn every successful delivery and signed POD into a marketing tool for your fleet.
Post-Delivery Google Review Request
Send this via text to the shipper or broker immediately after the Proof of Delivery (POD) is signed.
Hi [Name], this is [Your Name] with [Company Name]. We just confirmed the drop-off for the [Load Description] at the receiver. Since we got that delivered safely and on time, would you mind leaving us a quick Google review? Shippers always check our ratings before booking high-value hauls, and your feedback helps us keep our trucks on the road. It only takes 30 seconds, and we really appreciate your business!
Tips for this scenario
- -Include a direct link to your Google Business profile to make it easy.
- -Timing is everything—send the request while the successful delivery is fresh in their mind.
Common Mistakes to Avoid
Pro Tips
- 1.Automate your review requests to send via text the moment your driver marks a job as 'Delivered' in your TMS.
- 2.Put a QR code for your Google reviews on the back of your business cards or on the driver's tablet.
- 3.Use SkipCalls to handle incoming quote requests while you are driving, so you never miss a $1,000+ booking to a faster competitor.
- 4.Screenshot your best reviews and include them in your carrier packet when bidding on new contract routes.
- 5.Train your drivers to ask for a 'shout out' if the warehouse manager mentions how easy they were to work with at the dock.
Frequently Asked Questions
How do I ask a broker for a review without sounding desperate?
Frame it as a way to help them. Explain that having a high rating makes it easier for them to justify using your company to their upper management for high-value freight.
Should I offer a discount for a Google review?
Google's terms of service discourage paying for reviews. Instead, offer an incentive for 'referrals' that result in a booked load, which is a standard business practice in logistics.
What if a driver gets a bad review for something out of their control?
Respond calmly and explain the situation (like weather or highway closures). Shippers know trucking is hard; they just want to see that you take responsibility and communicate.
When is the best time to call a shipper for a referral?
Mid-morning on Tuesday or Wednesday is usually best. Avoid Monday mornings when they are digging out of weekend backlogs and Friday afternoons when they are rushing to clear the docks.
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